At the CII India Retail conclave 2017 by experts who talked in detail about the strategies of success for e-commerce players and retailers in the online space after discounts. Dilip Kapur, Founder Hidesign believes that although e commerce is very important today it is also important protect the brand in the e commerce space. In an exclusive interview with BW Businessworld he talks about his idea of creating a seamless experience for consumers, his transition from Brick and Motar to online and top three reasons why consumers should shop online from Hidesign website.
