Technology is the key for marketing as it helps in lot of fronts. The companies who wants to succeed should embrace the technology. Technology now is impacting both the creation and consumption of customer experience and customer experience is the new business currency. In all aspects companies are differentiating on customer experience. Whether it is based on seamless experience, personalisation, omni-channel obviously in the emerging market it is taking a while but in many developed markets it has become a differentiation.
