Author
Shubhranshu Singh is a stalwart marketer and business leader presently serving as CMO at Tata Motors. He is a published author and columnist writing extensively on brand building, consumer lives, economy, politics and technology. He is a speaker and jury member on the global apex marketing circuit.
What began as a routine quarterly earnings report quickly turned into a landslide of reversals that have shaken the company’s foundation and cast doubt on its future dominance in the digital world, writes Shubhranshu Singh
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In a cash-hoarding culture, it has been evidenced that money itself has no commodity value but rather its value emerges based on how it allows credit to originate, get transacted, recorded and settled, writes Shubhranshu Singh
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In business, the highest form of creativity is imagining the need for a product or a service and how a profit is to be made by supplying it. If that idea is wrong, then however good the subsequent creative ideas, the business will fail. Brilliant ideas are like truffles. They are rare, hard to find and only come into being under special conditions.
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Digital transformation creates new possibilities for an organization be it innovations in products and services, better ways of working, and enabling nimble organizational models. But, often, a digital transformation fails because organizations focus solely on technology and are inattentive to data quality, people and processes.
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We need to learn from the two on the list – TCS and Reliance
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Succeeding with digital-physical business models means bringing together customers, business unit teams, technology teams, customer-behavior experts, and outside partners to take a customer journey, mapping out how customers use and derive value from your product or service throughout its entire life cycle; and then exploring how you might increase that value with digital and other means.
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The Retooling of Fintech and its Existential Challenge to Traditional Banking
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Thanks to common data culture, the tyranny of this brand collectivism disappeared. In 2040, 0.5% share of the market became the minimum value share required to be eligible for existence as a discrete data unit. Even till then the brand‘s performance standards were legally tied to your microchips requirement assessments. You could opt in but not dictate.
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“We in India have a long way to go. There is no denying that we have what it takes to get there. We are in the race for global leadership but for that we must benchmark right, innovate for scale and think of the future.”
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Wikipedia is an example that tells us that a human powered, tech enabled not for profit success is not a Utopia.
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