Author
Shubhranshu Singh is a stalwart marketer and business leader presently serving as CMO at Tata Motors. He is a published author and columnist writing extensively on brand building, consumer lives, economy, politics and technology. He is a speaker and jury member on the global apex marketing circuit.
Success makes brand management arrogant, complacent or plainly greedy. They ignore new technologies, customer service and innovation.
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The Battle of Britain was a military campaign of the Second World War, in which the Royal Air Force defended the United Kingdom against attacks of the Luftwaffe. It is the story of a few intrepid pilots.
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The game plan is simple. To give selective exposure to preferred opinions. Reinforce these and convince people that they represents the reality. Make followers into voters.
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Marketing has associated consumerism with images of modernity, freedom and power. Brands have moved way beyond selling products or services, to experiences.
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China is getting soft power from projecting strength economically in Africa and Latin America. Whereas in Asia, it has issues with all neighbours - Vietnam, Taiwan, Japan, India, Philippines. This is not true for India. We have bilateral and multilateral friendships.
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Organizations are exploring advanced analytics, AI, cloud computing, and the internet of things. But they are also learning that these technologies aren’t a substitute for the bonds we share as humans.
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A brand can go all the way to own ideas and expound ideology. That means the consequential associations will lie deep in our subconscious mind.
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Simple systems do complicated things. Conversely, complex systems can give rise to simple behaviour a few key things when combined with chance can lead to incredibly varied outcomes.
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we should not be distressed about the implications of evolutionary psychology on the one hand and our modern existence on the other hand.
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