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Shubhranshu Singh

Author

Shubhranshu Singh is a stalwart marketer and business leader presently serving as CMO at Tata Motors. He is a published author and columnist writing extensively on brand building, consumer lives, economy, politics and technology. He is a speaker and jury member on the global apex marketing circuit.

Latest Articles By Shubhranshu Singh

Why Globalisation Matters

Globalisation means economic integration across national frontiers. It is a process by which the economic agents in any given part of the world are affected by events elsewhere in the world.

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Will Globalization Die From Covid-19 Complications?

The biggest job to be done in the world ‘after coronavirus‘ is not to build walls or impede global integration but to make globalisation work for more people than ever before.

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Collaboration And Communication: Key To Significant Achievement

To bring about change one needs to ensure collaboration and use communication to get buy-in for your ideas.

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Will It Be A Better Tomorrow?

Think hard and then ,even as we all comply dutifully with lockdown in our mortal interest and that of our society , forget not we do this to restore the good of life and living as it existed before; not to forget it and become a different, untrusting, selfish, depressed world.

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Changing Behaviours In Times Of An Existential Crisis

Our survival depends on our collective and individual behaviours. So, how do we change how people behave? This is the most important question of our lifetime.

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Prometheus without A Zeus : AI And Its Unknown Implications

The future of robotics is exponentially ahead of our collective intelligence and imagination.

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Howdy Means Namaste: India’s Karma In American World

America must export American values. These include competition between free entities, laws that apply to all, material progress and the possibility of rising beyond one’s rank in the social hierarchy and above all, a transparent democratic political system.

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Global Culture – America’s Strongest Lever Of Power

India has a huge opportunity to partner and capture more than its fair share and become the Eastern power in ‘global Americana’.

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An American Century

The key to America’s growth expansion and innovation has been its love of business, trade, investment, ideas and openness to dealing with the world at large.

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Tech Determinism And Loss Of Individual Assertion

Somewhere in the 1970’s a “law” was coined by Roy Amara, Stanford University computer scientist and head of the Institute for the Future The law stated that we tend to overestimate the impact of a new technology in the short run, but we underestimate it in the long run.

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