Myntra And Twid Launch 'Pay With Rewards' To Enhance Shopping Experience

Twid, a rewards-based payment network and Myntra, a fashion, beauty and lifestyle e-commerce platform, have formed a strategic partnership to enhance the shopping experience for customers. This collaboration allows Myntra's customers to seamlessly use their reward points for purchases with the “Pay with Rewards” option, unlocking guaranteed savings.  

During Myntra's recent End of Reason Sale (EORS), the partnership with Twid enabled customers to leverage loyalty and reward points from various banks and brands, such as Intermiles, Payback (now Zillion), Times Point and debit/credit card programmes, directly at checkout. This integration significantly increased customers' purchasing power by providing additional savings.  

Commenting on the partnership, Amit Koshal, CEO and co-founder of Twid, said, "We are excited to join forces with Myntra and provide their valuable customers with a rewarding shopping experience. It will be a mutually beneficial channel that will define a new path for customer delight for Myntra and provide the best value for their customers.”  

"Our partnership with Twid not only enhances our customers' shopping experience by allowing them to redeem their reward points seamlessly but also brings significant value to Myntra. By increasing the share of prepaid orders, we've seen a notable improvement in order fulfilment rates, reinforcing our commitment to providing exceptional value and convenience to our customers," said Santosh Kevlani, Head of Monetisation, Payments & Fintech, Myntra.