Fujifilm's New Instant Camera Instax Mini SE Enters Market

FUJIFILM India has unveiled its latest addition to the instax mini series, the instax mini-SE. The instax, Fujifilm's line of instant cameras, was first introduced in 1998 with the instax mini 10. The instax series includes “mini,” “WIDE” and “SQUARE” formats, appealing to a wide range of users. Known for their vibrant, high-quality prints and user-friendly design, the instax cameras aim to offer a blend of nostalgia and modern style.

The instax mini SE aspires to meet modern consumers' needs, offering instant prints with enhanced features, brightness control and a sleek design. Available in green, blue, pink, purple and light gray, the camera comes in combo packs of 10 and 40 shots. The “mini SE Fun Pack” with 10 shots is priced at Rs 8,499 and the “mini SE Joy Pack” with 40 shots is priced at Rs 9,999. The instax mini SE camera uses instax “mini” format films with a film size of 86 mm x 54 mm and a picture area of 62 mm x 46 mm, developing in about 90 seconds. It features a 0.4x viewfinder with a target spot for easy framing, a 60 mm focal length lens and a 1/60 second shutter speed with manual exposure control.

FUJIFILM India has launched the instax mini SE, reflecting their dedication to innovation and style. Managing Director Koji Wada emphasised the company's commitment to "Giving Our World More Smiles" and bringing innovative products to market as they approach their 100th anniversary. Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business, highlighted that the mini SE is designed to meet evolving customer needs with its trendy, user-friendly design. 

The instax mini SE will be available across 1,500 retail stores and online at www.instax.in, starting at Rs 8,499 with 10 shots included in the combo pack.