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Articles for Columns

Franchising Basics Prospective Franchisees Should Know

From the perspective of a franchisee, it is important to understand what benefits he can expect and from the perspective of a franchisor, he must understand that he must be able to provide value to any potential franchisee

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Tighter Economic Time Ahead

Inflation is like a headache; there is no point in finding solace that one’s headache is less severe than someone else’s ! With global issues impacting national economies, let us brace for some economic pain ahead

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Global Economic Meltdown

India must stop seeking validation from others, especially the West. The rich world is interested in India because of India’s large and growing consumer market and business potential

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India’s Sustainable Inclusive Economy of Scale

As India gets set to meet its Net Zero 2070 goals, much of the actual feet-on-field efforts have to come from Corporate India. Currently #ESG is a hashtag for stakeholders, excluding a few outliers. We need proactive policies that demand ESG positivity, and yet not ESG shame. The markets will reward those who adopt these in true spirit and measure. With a sixth of the world on its shores, India has no option, but to adopt ESG

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Democratising E-Commerce

India’s $1 trillion retail market is set to grow exponentially, propelled by two drivers. One, an aspirational middle-class; and two, growing purchasing power.

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Employee Mental Health

Approximately 156 million Indians need mental health interventions. If your employees are among them, here is how you can ensure that they have high productivity and bring some sunshine into your work culture

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LIC & Entry Into Public Markets As A Participant

For India, it’s a big positive step, as it starts to bring its large public enterprises into public view as listed entities

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The LIC Advantage: Ahead Of All Competitors

The intrinsic and embedded value of the LIC would be far higher than the IPO pricing as it is still far ahead of its competitors, writes S Ravi

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Brand You – Building And Sustaining Your Brand

While you are building your brand presence outlined above, remember that building a brand and sustaining it for the longevity of the brand is very important.

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Is Sense Of Disbelief Part Of Our Societal DNA?

Mere posturing and verbal diarrhoea won’t solve for anything. Let us start believing in ourselves, as a nation, about our capabilities and direct it with intent.

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