BW Communities

Articles for Opinion

Is Your Workplace Ready For Millennials In India?

India's workforce is growing rapidly and in the next 25 - 30 years, the number of people added to it could equal the entire population of the United States

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If Donald Trump Vs Hillary Clinton Happened In India

What if the 2019 Lok Sabha elections turned into a de facto presidential one with two principal contenders? Sutanu Guru wonders who the gladiators could be in India

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The Revolutionary ‘Evolution’ Of Rahul Gandhi: 2006-2016

Sutanu Guru travels through archives to dig up how mainstream media has covered the evolution of Rahul Gandhi as a serious leader

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Start-ups 2.0

India’s Silicon Valley, Bengaluru, has been hit by Cauvery-linked violence that has disrupted many start-ups. Big Basket reportedly lost several crores and has a huge delivery backlog. Clearly, the start-up ecosystem needs law and order to achieve peak efficiency

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Does Topicality Strengthen A Brand's Symbolic Strength?

The current trend is for brands to link themselves to the Rio Olympics and to the ongoing paralympics to achieve their corporate or brand objectives

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Indecision: A Corporate Malaise?

There is no one set guideline for all decisions and one needs to try one's best to use each appropriately

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Delivering Innovation Through Enhanced Collaboration

Research centres across the globe need to integrate and work together to deliver innovations for different markets

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The Tragedy Of Being Nitish Kumar

Sutanu Guru on how an 'icon' of law & order and good governance has become a hapless victim of coalition politics

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