Advertising will use more and more data intelligence as a foundation going forward. Hyper-personalisation will be how advertising will be deployed by brands
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The most disturbing thing to watch is the anti-Presidential harangue by so called "political pundits" who have gone so far as to predict his "impeachment." This is complete nonsense
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The bulk of B-school education in India is limited to providing functional skills in the various subject area
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If you are on a budget or maybe want something simpler and cheaper yet powerful here are two apps that can help you
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This issue of BW Businessworld is dedicated to education and more specifically, education in business schools
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The most risky phase for a startup is the ‘hyper growth’ stage. This is when they have just raised $25 million and have to grow 10x in revenues in one year. They throw ‘warm bodies’ into the battle in the hope much more people mean much more revenues
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The stress around us, the multiple channels inside our brains jumping from work to kids to back ache to money to spouse to food to employees to presentations, all contribute to a mental exhaustion that we don’t recognize
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Overall, a Trump presidency will be better for India than a Clinton presidency. She would have followed Obama’s policy of preaching religious tolerance to India and mollycoddling Pakistan over its two-faced approach to “good” and “bad” terrorists
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