The Eilat Ashkelon Pipeline that runs through the Negev desert is being targeted by the terrorists. But it could potentially be the world's largest transport system for billions of dollars worth crude oil trade between Middle East, Europe and Asia
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Predictive analytics is becoming a prominent issue in the analytics environment as marketers increasingly recognise that it allows them to decrease risks, make informed decisions, and offer distinct consumer experiences. When correctly implemented, the business benefits can be significant. However, there are several strategic risks to consider
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Funds are always scarce, but our governments seem to find enough for “show” projects of little practical value
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Gurgaon-based NGO ‘The Earth Saviours Foundation’ is doing admirable work for the abandoned and the destitute by providing them shelter, food, medication and dignity
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Do an Angela today. Show your authentic self. Show your vulnerability. Because in the end, it’s vulnerability that builds trust
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The relationship between Europe and China has soured since the Russia-Ukraine war. The BRI was meant to be a new Silk Route from Asia to Europe. That vision has blurred
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Historically, social monitoring, performance marketing, and other data-driven tools have helped marketers make quicker and more educated decisions. Brand marketing, despite receiving 40-60 per cent of marketing budgets, is still largely guided by gut feelings and best guesses. The paradigm is being challenged by brand tracking, which provides brand marketers with accurate, timely, and cost-effective data on brand marketing. Now more than ever, it is crucial for marketers to keep tabs on their brands
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In this issue, BW Businessworld's financial market experts explore whether the bull run that began in 2020 is over and contemplate the fate awaiting the plethora of IPOs scheduled to hit the market in the weeks ahead and more
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