BW Communities

Articles for Opinion

Why 2023 Will Be Your Year

The learnings of 2022 will propel you into the limelight of success and attract positivity. Make sure that you remind yourself of the learnings cited here so that you can shine in 2023

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Wellness 2023: The Curtain Raiser

The year 2022 was extremely significant in terms of recovering from Covid, and people taking their health seriously. Preventive health, immunity building and wellness were centre stage. So what were the trends in 2022 that will flow into 2023 for individuals, professionals and health brands? And what are some of the top learnings? Let’s take a peek into the trends

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Marketing Playbook 101

Want to use content marketing in a more strategic way and be more purposeful, outcome-based, and data-driven? How do you ensure that all of your ideas and action plans are incorporated into your marketing mix and ready to deploy as and when needed? A marketing playbook is the answer to all of the above

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Water Conservation: A Fast Depleting Nectar Of Life

It is time to get into mission mode to preserve and conserve water, of which India has only four per cent of the global resources, notwithstanding the bountiful rainfall, writes Krishan Kalra

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Flying Pigs In The New Year

New Year is always so joyous, why limit it to once a year? Let us celebrate New Month, twelve times a year, with the same spirit of goodwill and good cheer.

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Editor's Letter: A Time To Reset And Rethink

In our annual list of the 40 disruptors in the startup space who are still under 40, we profile some of the country’s outstanding young men and women, who bucked the trend and kept going through the travails of the times

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Look Out For These Top 10 MarTech Trends In 2023

As marketers gear up for more cutting-edge and complex challenges in the coming year, it is crucial to prioritise the impact of MarTech investments by focusing spending on tools that streamline marketing operations. Some MarTech technologies that brands are looking at leveraging include paid communities, virtual reality, interactive content, influencer marketing platforms and customer data platforms among others. So which ones are you considering for your marketing stack as your organisation heads into 2023?

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India’s Economic Renaissance

India’s economy in 2023 will be driven by innovation. Watch in particular the growth of green hydrogen, electric vehicles, robotics, spacetech, life sciences and data analytics.

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