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Three Concept Testing Pitfalls You Must Avoid

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching it.

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Modifications To Gold Schemes Will Make Them More Effective

The government has moved quickly to review the reasons for the initial ‘slow response’ to the Gold Monetisation Scheme and announced modifications that will certainly make it more effective. Continuous monitoring and improvements will help ensure that the aims of making a dent in imports will be met

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The Hate Story Of India And Marxists

Despite being humiliated in election after election and being reduced to a fringe in Indian politics, the Marxist parties still proudly claim to protect India from 'Imperialist' forces

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Cutting Through Hot Air In Paris

As one of the fastest growing economies, India’s most effective contribution to climate change is to steer clear of the high carbon growth path. This can be attained through a sustainable development-led approach that promotes development and climate gains simultaneously

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Future Now | She Can Spy Too?

A researcher discovered how the doll, connected to Wi-Fi, could be hacked, getting access to information as well as audio files and the microphone. Hacking effectively turns the pretty blond into the doll from hell

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Taxing Till It Hurts

While historically tax has been defined as a payment for which we cannot expect anything in return, the time has come to challenge this idea as accountability of governments is a citizens’ demand

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ISIS Spreads Its Tentacles Into Small Towns Of India

The ISIS cadres are active in the country and believed to have enough leverage to subvert the system that is gearing up to flush out terrorism from the world

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AirAsia Indonesia X Plans Direct India Service

AirAsia restarting its Kuala Lumpur-New Delhi service, which was discontinued in 2012 due to high operating costs, from February 3 next year

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