Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching it.
Read MoreThe government has moved quickly to review the reasons for the initial ‘slow response’ to the Gold Monetisation Scheme and announced modifications that will certainly make it more effective. Continuous monitoring and improvements will help ensure that the aims of making a dent in imports will be met
Read MoreDespite being humiliated in election after election and being reduced to a fringe in Indian politics, the Marxist parties still proudly claim to protect India from 'Imperialist' forces
Read MoreAs one of the fastest growing economies, India’s most effective contribution to climate change is to steer clear of the high carbon growth path. This can be attained through a sustainable development-led approach that promotes development and climate gains simultaneously
Read MoreA researcher discovered how the doll, connected to Wi-Fi, could be hacked, getting access to information as well as audio files and the microphone. Hacking effectively turns the pretty blond into the doll from hell
Read MoreWhile historically tax has been defined as a payment for which we cannot expect anything in return, the time has come to challenge this idea as accountability of governments is a citizens’ demand
Read MoreThe ISIS cadres are active in the country and believed to have enough leverage to subvert the system that is gearing up to flush out terrorism from the world
Read MoreAirAsia restarting its Kuala Lumpur-New Delhi service, which was discontinued in 2012 due to high operating costs, from February 3 next year
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