Draw up an aggressive plan to showcase the features and benefits of the product through demonstrations, writes Chandan Dang
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Manufacturers and retailers must educate the customers about their products. But they usually do not do that
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Responsible retailers should ensure the customer is made aware of the products they are buying, writes Murali Krishnan
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“The food industry profits from providing poor quality foods with poor nutritional value that people eat a lot of ” — Dr Mark Hyman, American physician, scholar and an NYT bestselling author
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To connect with the consumers’ heart, brands have to say it from their heart. That’s what builds the strongest brand value, writes Prakash Nedungadi
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Saying that an oil is good for health is fine, saying that it is good for your heart needs some serious support, writes Sachidanand Madan
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Kerson Naik and zara abbas walked out of the yoga class mechanically. Urgently switching on their phones, they fell headlong into a world they had shut off for 45 whole minutes. As normalcy returned, they took the overbridge to the next building and thence the lift up to their office on the 23rd floor.
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Is the use of foreigners in advertising just lazy marketing? Continuing use of foreigners in advertising shows that it is working somewhere, writes Vivek Sharma
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Foreign models used carefully could be meaningful and add value to the brand. But blind usage could end in alienating consumers, writes Madhukar Sabnavis
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It isn’t so much about Indian or foreign anymore, so much as whether you are part of the global set or not, writes Venkatagiri Rao
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