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HP Leads In India x86 Server Market At 38%, Dell No.2 With 19%

x86 server market in India grew by 7.5 per cent in terms of units, while in terms of revenue the market witnessed a double-digit year on year growth in Q1 2015, according to IDC.HP continued to lead in Q1 2015 with 38 per cent market share in terms of units, followed by Dell with a share of 19 per cent according to International Data Corporation (IDC) APeJ Server Tracker.Lenovo increased its share marginally due to large multi-million dollars deal in central Government vertical. White box players have also witnessed year on year growth as some of the organisations specially cloud providers are preferring them for reducing cost and greater control over their infrastructure.A key highlight of this quarter was the increased uptake of higher priced density and rack optimised servers that led to an increase in the ASP of the servers in Q1 2015 and  in-turn resulted in a higher growth percentage in terms of revenue rather than units.Professional Services, Communications and Media, Banking and Manufacturing verticals continued to be the major contributors in Q1 2015.Gaurav Sharma, Research Manager, Enterprise Computing, IDC India, "Digitisation, refresh and upgrade opportunities, government backed e-governance and other state level initiatives and new implementations are collectively driving the growth for server market in India. There is a visible shift in purchase pattern for Indian organizations where strategic initiatives and involvement from LoBs (in purchase decisions) are increasingly becoming the deciding factors against the earlier transactional approach."The non x86 server market marginally grew by 7% year on year in terms of revenue. Both PSU and Private banks contributed to this growth by investing in technology refresh deals. Refresh and upgrade deals are expected from all verticals especially from the telecom organizations in CY 2015.White box players are gaining traction among e-commerce and cloud providers and starting to figure in the consideration set of some of the  traditional customers as well. The primary reason for this is cost and increased control over their infrastructure. Traditional vendors need to revisit their mitigation plans to nullify the impact from white-box players.Hybrid cloud is fast becoming the need of the hour and this in turn is increasing the penetration of Software defined solutions. Software defined solutions are expected to  help organizations access applications from different cloud providers seamlessly and simplify management while migrating some of the on-premise applications to various cloud platforms.Huge demand for compute from e-tailing and cloud providers supported by the traditional spending is expected to take the market to a new high in 2015. Technology refresh and upgradation deals from Banking and Telecom verticals are expected in the next few quarters. In addition to this, recent government initiatives are also expected to add to the demand in CY 2015.

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Panasonic Launches T33 With 21 Regional Languages

Panasonic India has launched Quad-Core T33 smartphone with 4 inch WVGA display with 21 Indian regional languages at price of Rs. 4490 only.T33 smartphone will come with a layered design & leatherette back cover giving. This offering from the company helps make transition seamless, uniting people from all across the country.Manish Sharma, Managing Director, Panasonic India said “The T33 Smartphone has been developed and designed to overcome the fundamental problem of language barriers faced across India by giving them an option to choose from various languages to interact, engage, entertain and connect in their preferred language. We are sure that adding support for local language in the device will give an opportunity to our customers to communicate seamlessly.”The new T33 smartphone is powered by a 1.2GHz Quad Core processor which runs on Android 4.4.2(Kitkat) with a support of 4GB internal memory. The smart gadget sports 3MP camera with LED Flash. The uniquely designed phone with advanced software functionality will be available in the market in pearl white & duke blue colors. The phenomenal battery capacity of 1500 mAh promises faster charging and longer battery durability for its consumers.Pankaj Rana, Business Head – Mobility Division, Panasonic India said “Language is one of biggest barriers that prevent people from using mobile phone functions exhaustively. This Smartphone has specifically been launched to enable vernacularization by serving the unique needs of Indian consumers across multiple markets. This does not only create a powerful medium for our consumers but also gives them a chance to interact, exchange views and communicate in a hassle-free environment.

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'We're Investing Across TV Platform To Extend Our Market Leadership Position'

Nishant Batra, Head of Engagement Practice, Ericsson India spoke to BW|Businessworld about Satellite broadcast, media services and future plan of Ericsson IndiaWhat is your play in Broadcast and Media services?Ericsson's Broadcast and Media services spans across the entire media value chain of content acquisition, creation, management, exchange and delivery to consumers. Ericsson has been a leader globally in advanced video compression technology solutions for 20 years. Today, we are the worldwide leaders in the broadcast satellite, contribution and distribution markets. In India, four out of the seven DTH operators are based on Ericsson's video compression technology.  We are investing significantly across our TV platform and video-network areas to extend our market leadership position. By combining our technology & services we help media service providers enhance their ARPUs by better utilization of resources, content or network. Our deep portfolio of managed services enables broadcasters to make significant operational and capital savings by assuming responsibility for technical platforms, while speeding time-to-market and minimizing business continuity risks.Have you partnered with any Indian operator? What deals are there in the pipeline?As discussed above, Ericsson is the leading provider of video compression solutions in the Satellite broadcast and DTH arena with 4 out of the 7 DTH operators in India using Ericsson's video compression technology.We have recently announced our tie up with Tata Sky and Sun TV for the deployment of AVP 4000 video compression platform that will enhance the TV Viewing experience of customers. The new technology from Ericsson will power all 33 Sun TV channels broadcast in India. Tata Sky has also upgraded and expanded its entire DTH platform to Ericsson's industry leading AVP 4000 video compression system, which enables Tata Sky to substantially increase the bouquet of channels offered to their end subscribers while maintaining the highest quality of viewing experience.Earlier, in March this Year, Ericsson enabled Tata Sky to launch the first commercial 4K video service in the subcontinent. Customers subscribing to the 4K service could watch video up to four times the resolution of the standard high definition (HD) video currently available.Going forward, we plan to strengthen our TV & Media business in India with an expanded product portfolio to meet the needs of a fast expanding and dynamic TV& Media industry in India.Who are the customers you are targeting with your solutions?Uptil earlier this year , we had predominantly focused on our Compression portfolio and Media Delivery Network (MDN) Services for the India market. We now plan to partner with all key stakeholders including Service providers, DTH Players, Content providers, and broadcasters to deliver next generation TV viewing experience to consumers. We plan to strengthen our TV & Media business with an expanded product portfolio to meet the needs of a fast expanding and dynamic TV& Media industry. We foresee a strong growth in this space and expect to achieve a 15% market share in India by the year 2017.How are your solutions different from other players?Ericsson, along with its partners is taking the lead in driving the transformation in the TV and media landscape in India.  Our global scale, our services offering, cutting-edge portfolio, and industry knowledge position us as a leading enablement partner for our customers globally.With ultimate network control and efficiency from content to consumer, we also help Fixed, Mobile, and Converged Network Operators within the media value chain for fast time-to-market innovation and monetization. Ericsson's Media Delivery Network solution redefines the traditional concept with a unique, single-platform approach to the delivery of managed and unmanaged content. By combining our technology &services ,we help media service providers enhance their ARPUs by better utilization of resources, content or network.Our success across global markets is reinforced by the fact that over 50 per cent of video on demand content around the world is now processed by our technology.What are the current trends in TV and Entertainment space?The TV and media industry is witnessing continuous evolution, driven by the rapid upswing of mobile broadband subscriptions and increasing demand for greater consumer experience. Consumers have already started demanding for and consuming Video content on mobile devices anytime, anywhere and this trend will continue in the future.  Our extensive research indicates that in just six years, there will be 9 billion people in the world contributing to more than 8 billion mobile broadband subscriptions and 1.5 billion homes with digital television - furthermore, IP will become the globally dominant media transmission method. These predictions foreshadow a new era of entertainment and connectivity - one that will deliver on the promise of more choices, better quality, and greater personalization for consumers and where content providers and operators will engage in new monetization models.What opportunities and challenges do you see in the Connected TV Space in India?The connected TV space in India holds huge potential for Ericsson. The TV & broadcast industry is undergoing dramatic changes with the transition to multi-platform, on-demand television and Ericsson is taking the lead in driving this transformation together with our partners.Service providers in India are ready to make investments to cater to the consumers' demands for increased convenience and enhanced experience.  We have recently enabled Tata Sky to launch India's first commercial 4K video service- customers subscribing to this service can watch video up to four times the resolution of the standard high definition (HD) video currently available. We have also tied up with Tata Sky and Sun TV for the deployment of our video compression platform. Further the government's decision to digitise the cable platforms across India also presents huge potential for players like us to offer next generation services.In terms of challenges, bandwidth is a key challenge currently in enabling a seamless experience to consumers across different platforms. Further the proposed digitization plan of the Indian government is yet to be implemented across the country.What will be your future strategy?Ericsson has set out a clear long-term strategic framework for becoming an industry leader, driving transformation through mobility and becoming a trusted ICT transformation partner for our customers. This framework includes excelling in our core business - radio, core and transmission, and telecom services and focusing on new targeted areas like Cloud, IP networks, TV and media, OSS and BSS, as well as in Industry &Society .Ericsson's strategy builds directly into our vision of a connected world in which broadband, mobility and cloud combine to create a Networked Society- where everything that can gain from a connection will be connected.

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The Flip-Flop Over Apple Watch

Long before the Apple Watch even launched, the tech media in the US were frothing at the mouth over how it was the one wonderful gadget that would galvanize the whole wearables industry. It was a bit of a shock when Time Magazine gave it a gadget of the year status when it hadn't yet been launched. Apple is the undisputed master of design in the tech world, with everyone scrambling to copy its products. But just as you'd give credit where it's due, you would withhold it where it's not. When the talk of a possible upcoming smartwatch from Apple began surfacing, it was exciting. Apple has been a category starter with the iPod, the iPhone and the iPad. No one can quite make a MacBook despite trying. So, what would it do with a brand new category to play with? But the Apple Watch (at first called the iWatch by the general public) took ages. First it stayed a rumour for almost a year and then when it finally did get formally announced, it took another age to actually be launched. By then, the world of fashion was already making much of it and there were full page displays of snazzy outfits graced with the centerpiece - an Apple Watch. When Tim Cook took to the stage to show it off, I was acutely disappointed. There didn't seem to be anything but the obvious. I also couldn't help thinking of so many more really innovative and beautiful looking smartwatches and wrist wear being showcased or launched. The Motorola 360, in fact, was and still is a far more innovative piece of gadgetry. It sparked off a spate of other fantastic looking round watches from others like LG, Asus and more. So what was supposed to be so revolutionary about the Apple Watch and why would it be the one to kickstart the wearables industry? The only thing I can think of is that it's just because it's Apple and the fanatic confidence its fans and the Western media have in the company would indeed open up the wearables industry. But surprise surprise, suddenly the same media is using the word "flop" in a spate of articles. Most unusual for anything to do with Apple. Aside from a few features unique to it, the Apple Watch doesn't do anything spectacularly well that others don't. Android watches already have most of those - changing watch faces, fitness tracking, heartbeat sensing, handling messages and calls, glancing at news. On top of that, the Apple Watch seems neither as intuitive to use as Apple's other products nor is particularly beautiful - a square on our wrist. Yet, it is exorbitant and has all these exclusive versions that only the extremely rich can even dream of. And now, after the initial euphoria, it seems the Apple Watch isn't selling very well at all. Apple isn't about to say anything about that as it hasn't been very long since the device has been on the market - and it hasn't even made its way to some markets. But the analytics firm Slice Intelligence has released some figures that show sales are significantly down since the initial rush. While one should wait until other sources reveal further numbers, the general trend seems to be downward all right and it's a situation that should give one pause while we rethink whether everything Apple touches turns automatically to gold. 

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Periscoping Crime

The Periscope and Meerkat apps and the freedom to stream video to the world are so new that it may not always be easy to see the best that’s put out right nowWhen Periscope and Meerkat, the two instant video streaming apps that turned anyone with a phone into a broadcaster, first appeared, I had said that something has changed forever, a line has been crossed, with video. It didn’t happen abruptly and nor would I expect it to, but from then on, the power in the video creating world shifted from experts to anyone. And this has widespread implications, even though they will take their time unfolding.Periscope and Meerkat, mentioned together only because they launched at almost the same time, are apps that are now on both iOS and Android devices and that use the phone’s camera to stream video straight to the app and to Twitter. Periscope belongs to Twitter and works directly with the social network. Early adopters had a field day recording all sorts of things, including, predictably enough, all manner of nonsense. A video of someone picking his nose could sit side by side with a stream of a great walk by the riverside, for instance.These apps and the freedom to stream video to the world are so new that it may not always be easy to see the best that’s put out right now. But in time, it’ll happen. But it seems one of the early adopters of Periscope is the Bangalore police, who believe that in time, the general public can use video streaming to report crimes they come across. Good thought and full marks for forward thinking. For now, they’re starting with streaming police conferences.When these apps launched, I watched a stream from the location of a crime. Someone had been murdered and a passerby was shooting the aftermath. Despite the fact that there was nothing more of the crime to see and people and police were just milling around in a cordoned-off area, it was very disturbing to see. And different from a TV report. For one, there was the atmosphere that you could experience, unhindered by the usual cliché of news broadcasting. For another, you could see things through an emotional lens as the “broadcaster” focused on whatever was bothering him most. In this case it was the mother of the victim, crazed with grief.Gradually, the general public will get more savvy and alert about what they stream and how to make that more conducive to getting help quickly. Technology has certainly brought in a new era of transparency, but culture has to catch up with it first. In present times, when violence has become so much more prevalent, obviously using a phone to film a crime is likely to get the broadcaster beaten up, or worse. For decades we have been unwilling to get involved in any part of the reporting a crime or even helping the victim, for fear of our own safety. To go from that to outright filming a crime being enacted is a far cry. By the time the general pubic and police get used to it, perhaps potential criminals will think the possibility of being filmed and beamed instantly enough of a deterrent.For now, if devices and cellular connectivity allows, it might be interesting to Periscope say, a cab ride, in the interest of greater safety.

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A Secure Path To Digital India

The most important component of having a robust cyber security system in place is trained talent, says Ambarish DeshpandeI dream of a Digital India where cyber security becomes integral part of national security, says Prime Minister Narendra Modi.The first time when I heard that Narendra Modi speak of his idea of Digital India, the Network Security side of me went on an overdrive thinking about the possible security inclusions that is required to be put in place to realise this dream. A lot of valuable monetary and infrastructural investments have been committed to this project. The initiative that seeks to build a full-fledged IT infrastructure by adopting technological innovations that would help host information on the cloud.  At the same time what needs to be understood is that such an initiative demands an entire support system in terms of cybersecurity.The digital locker system aims to transfer documents online in order to reduce the use of physical documents and ease of accessibility. This is an excellent idea, however, only the best security solutions can ensure that cybercriminals do not breach these systems and misuse public information. Cyber security issues have become a regular feature and we would be naïve to underestimate its potential to harm an enterprise. Security cannot be an afterthought in such a plan. The complex convergence of high-end technologies and information makes this idea even more susceptible to cybercriminals, who will look to stir up confusion and chaos by hacking into networks.The most important component of having a robust cyber security system in place is trained talent. There is a major talent crunch in terms of trained information security professionals. There are challenges associated with an initiative of this scale as it requires an entire ecosystem of support for implementation that has to be developed and matured over a period of time. Let's look at the positive side of the program -The Impact Of Digital India On Next GenThe government has allocated Rs 50 billion  to build high speed broadband highways that connect Gram Panchayats, Government Departments, Universities, R&D institutes, etc.,alongside theGovernment is also investing on National Knowledge Network to connect higher learning institutions to a high speed digital network. With the government providing opportunities to connect across platforms will increase economic competitiveness that will meet future economic and social needs. For a developing country such as India, with 1.2 billion population, connectivity will be the key driver for growth and development.Ease Of Doing Business And Ease Of Keeping The DataAs more and more people are connected, data traffic is expected to grow exponentially and with the proliferation of the mobile devices the bandwidth demand will increase at an unexpected rate. Newer technologiessuch as machine-to-machine and smart cities will need reliable high speed connectivity. Explosion of online ventures for job search, shopping, classified, ticketing, etc. are testimonial to the new digital ecosystem available for venture capitalists and young entrepreneurs to reach new customers. The connectivity and data transfer are now key performance indicators for many businesses, small or large. These new services have diverse requirements, ranging from real-time interactive high availability to non-real time, from low to high bandwidth, and from mission-critical to noncritical services. Enterprises both big and small have begun to realize the benefits of mobility and digitization; this is likely to increase accelerated adoption of broadband.India Becoming A Green NationGreening the nation As per Smart 2020 report , Information and Communication Technologies (ICT) based solutions can contribute towards the reduction of global greenhouse gas (GHG) emissions by 15 per cent by 2020 and in the process also deliver energy savings to the tune of over €600 billion to global business.Hence operators will be motivated to move towards zero emission technologies reducing the carbon footprint and mitigate high energy costs. Electronic conferencing can eliminate 20 per cent of business travel which reduces greenhouse gas emissions by 1.08 million tons a year as per World Wide Fund. Video-conferencing facilities will be able to reduce both road and air traffic as it is a substitute to transport.Framework For Cyber SecurityThe framework will entail both technological expertise and legal compliances.Digital India will make the country more and more relying on digital services and on priority; it becomes imperative that the cyber security problems of India is to protect the critical infrastructure of India that is dependent upon information technology.  The Indian infrastructure is vulnerable to cyber-attacks; one big reason being on cyberspace does not recognize any boundary and cyber-attacks can be launched from any part of the world.  The national imperatives of securing operational technologies like smart grids, oil and gas, public utilities, etc. are too essential to be ignored by Indian government. Today protecting key economic assets like securing financial backbone and stock exchange, payment infrastructures and financial switches is need of the hour.Monitoring and building security infrastructure at each level will be crucial in making sure of continued availability of the services as the data passing through the networks will be of commercial value.Security must be strengthened to beat sophisticated malware and customized malware targeting critical infrastructures around the world, India of course. The scope to develop both offensive and defensive cyber security capabilities that must be robust enough to detect and nullify all possible threats.The author is Managing Director - India at Blue Coat Systems

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Go Mirrorless

DSLR cameras are still the pioneers when it comes to photography, and while professionals still prefer using them, the quality of mirrorless cameras is slowly improving entering the DSLR territory. Mirrorless cameras are not only improving on providing a great picture quality, but are also comparatively smaller, offer faster focusing speeds and along with that, manufacturers also provide a good range of interchangeable lenses. So, why not?A mirrorless might not completely replace a DSLR, but here are some affordable mirrorless cameras that can definitely give a mid-ranged DSLR a run for its money.Sony Alpha 6000The Alpha 6000 from Sony is a great little performer and comes with an APS-C sensor which is the same size as a mid-ranged DSLR. Despite its small size, the Alpha 6000 is an excellent performer and Sony also provides a decent variety of changeable lenses. It is also one of the fastest shooting mirrorless cameras with frame rates of upto 11 FPS. Price: Rs. 38,000 (Body only)Nikon 1 J4Nikon is well known for its DSLRs, but the company started making mirrorless cameras just a couple of years back. The latest offering is the Nikon 1 J4, and while it doesn’t offer a sensor as big as a DSLR, it is still a great mirrorless to get your hands on. Nikon already has about 10-12 supported lenses which makes it’s a great deal. Price: Rs. 23,000 (With 10-30mm lens)Olympus PEN Lite EPL-6Olympus offers some of the sturdiest and finest cameras in the market along with an excellent picture quality. A fine example is the PEN Lite EPL-6, which offers a touchscreen display that can be tilted. It comes with a one-inch sensor and if you are looking for a DSLR replacement, this has to be on your list. Price: Rs. 29,000 (With 14-42mm lens)Fujifilm X-A1If looks are that you are looking for, then this mirrorless is the one to go for thanks to it’s a retro finish along similar dials that one might find on a DSLR. The X-A1 offers a relatively large APS-C sensor which means great picture quality and with high-ISO sensitivity of 25600, shooting in low light is never an issue.  Price: Rs. 38,990 (Body only)

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IoT Holds The Dollars For Startups

IoT has not raised big money in India, but a clear business model is clearly visible with large enterprises finally piloting the technology, writes Vishal KrishnaThe phrase internet-of-things is like a science fiction movie which makes fantasies out of an engineer's home project. But when these home projects become technologies that enable an organisation to collect data from machines across the world, on a real time basis, and then use this data to make decisions, this becomes a powerful and intelligent network. It is what the likes of Cisco and IBM are betting on. So are several Indian engineering startups which will be complimented by several analytics companies in crunching data. The human network will be connecting with several devices, and sensors will be interacting with each other, which organisations want to tap to build future factories. It is perhaps the first time that factories will work in tandem with their sales organisations. These experiments are happening across India at this very moment. Gartner Inc forecasts that 4.9 billion connected things will be in use in 2015, up 30 per cent from 2014, and will reach 25 billion by 2020 globally. This sudden expansion will boost the economic impact of the IoT as consumers, businesses, city authorities, hospitals and many other entities find new ways in which to exploit the technology. Gartner estimates that IoT will support total services spending of $69.5 billion in 2015 and $263 billion by 2020. Indian IoT startups are yet to raise big money, not more than $20 million has been raised so far. But in 12 months the number may actually double.  Walk in to the office of WebNMS, a division of US based Zoho Corp, in Chennai and one notices its employees in deep programming. They are building a platform that allows enterprises to pull data from devices, robots and programmable logic controllers (PLC) machines on a shop floor, which is quickly channelled in to relevant and actionable dashboards. Currently WebNMS are working with a large telecom company, on a pilot basis, to bring in transparency in to the Cell Tower maintenance business. The transparency tracking can be done with a click of a button on your smart phone network. Companies like Airtel and Vodafone spend enormous amounts of money on diesel. There are 600,000 towers in India that consume 5.8 billion litres of fuel per year according to the Telecom Regulatory Authority of India and to make matters worse 10 per cent is the value loss through leakages. Analysts add that the industry is plagued by fake bills that are being generated in the system. WebNMS has now installed a small 6-inch by 6-inch box inside the Cell Tower to track diesel consumption. The data of consumption gets visualised on to a tablet and the telecom operator's operations head can control maintenance costs effectively."Today software and the network can track anything if collated intelligently," says Prabhu Ramachandran, Director of WebNMS. He adds that the client is not bothered about IoT jargon and wants to know how the platform can increase his company's revenues."This is no longer a sales conversation, it is about how the value they gain," says Ramachandran. The IoT platform is in its sixth generation, for WebNMS, and it has been working on the product since 2009.  It hopes that this IoT product will be adopted by automobile OEMs, manufacturing companies, hospitals, real estate and retail companies. WebNMS is also working on IoT projects with a facilities management company, for predictive maintenance of diesel gensets, and are also helping a windmill company on predicting the rate of failure of engines that power the windmill.   "The digital shift is instigated by the nexus of forces, which are the cloud, mobile, social, boosted by IoT and threaten many existing businesses. They have no choice but to pursue IoT, like they have done with the consumerization of IT," said Jim Tully, vice president at Gartner. Blooming Internet of EverythingWhile we see ideas that bring transparency in the system, in Chennai, then let us jump to Pune where two companies are trying to make IoT cool for manufacturers. Covacsis which raised $450000 from angel investors, and later raised a large undisclosed round from Cisco, is implementing technology that creates a network of machines."Our software collects operating information from machines and uses the internet to sendimmediate reports to companies," says Tarun Mishra, CEO of Covacsis. This low cost product can help the 4 million high value small and medium enterprises, in India, that use machines on a daily basis.  Similarly CarIQ has built a small dongle which connects to the on-board diagnostics of a car. The software pulls all the information about the functioning of the car and provides dashboards through consumer apps. This startup has raised $500000 from Snow Leopard Ventures and is focused on selling the product to automobile OEMs and consumers. The founder SagarApte believes thatconsumers will retro fit the dongle if the OEM supports this system. By 2020, there will be a quarter billion connected vehicles on the road, enabling new in-vehicle services and automated driving capabilities, according to Gartner Inc. During the next five years, the proportion of new vehicles equipped with this capability will increase dramatically, making connected cars a major element of the IoT. A similar bet is taken by Savaari Networks in Bangalore. Only this time the startup has taken the route of creating WiFi infrastructure, set up across a city,which will connect cars to government databases. The government can push messages to cars during natural and manmade disasters and also warn drivers to platoon off to exits. "There are several consumer applications that can be launched with government data. The cloud and the network are central to this ecosystem," says Sridhar Reddy, co-founder of Savaari Networks. The company has received a grant of $100000 from the Department of Transportation in the USA. The list does not end there; startups like Altiux, SenseGiz and ShopWorx are working on building tie ups with manufacturing companies and are also focusing on building consumer applications for their IoT architecture. For the average CTO, of any organisation, he or she is confused over what is really IoT. Today a Hyundai or Toyota plant, in India, would have 40 per cent of the work performed by robots. These robots are generating massive amounts of data through their sensors. Why is this data important? To simplify it, IoT is nothing but the use of sensors to collect information and transport it through the network. But it does not end there. It involves slicing and dicing of this data in the network through IT back end architectures, such asHadoop,with the use of new programming languages like Phython and PHP to distribute data to various departments that can make use of the data. This will eventually benefit the organisation. In the manufacturing case, the supply chain data can be organised with machine data and consumer data for quick insights, which means data from marketing offices in smart devices, point of sale data, logistics data and manufacturing data, of several regions, will flow in to a single platform for analysis. The final slide in to making this a money making machine and this is where our startup friends are yet to create a business model.At least the technology is taking flight. The business will follow with enterprises championing this technology.

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