Delhi Metro trains will soon display advertisements. To augment non-operational revenues of Delhi Metrol Rail Corporation (DMRC) through advertisements, the Delhi Metro has awarded exclusive advertising rights for displaying advertising materials including pictures, printed material, electronic media, holographic images and visual displays on the external part of its coaches, an official said. So far, DMRC has been advertising inside Metro trains apart from station premises. The exterior of some Delhi Metro trains will be made available for advertisements as the corporation will permit train wrapped with advertising materials for the first time. Exclusive advertising rights have been given to two agencies, which shall be valid for 10 years. DMRC will monitor the activity, so that it contributes to the aesthetical value of the Delhi Metro through high quality advertising comparable to world class airports and metros railways, the official said. Currently, DMRC operates a fleet of over 200 train sets with over 60 eight-coach trains and over 80 six-coach trains. The "train wraps" shall be permitted on 10 per cent of the total train sets available on the operational lines of Delhi Metro network. (PTI)
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