Author
The author has over 30 years’ experience in managing and consulting on big brands, retail, and ecommerce. He has been a commentator and columnist in many publications.
An omnichannel organisation harnesses the power of its data and information, it increases efficiency of working capital by rationalising the overall level of inventory while ensuring that products are available where they are needed, when they are needed.
Read MoreLooking ahead traditional watches in India are going to continue to face an uphill task.
Read MoreConsumers are being bombarded with misleading names and similar looking products, getting brainwashed and confused in the process; producers are selling increasing volumes of their original products; media channels are collecting a good part of their revenues from these brands.
Read MoreFor Ecommerce companies the concern was even more pressing. They too started with halls full of agents managing calls, but counterintuitively, as the scale grew, the first cost to be reduced was headcount
Read MoreHuman to human interface has been the touchstone of relationships through the centuries and the challenge is how to grow without losing it.
Read MoreThere is no doubt we should have a level playing field for all ecommerce operators, but it would take years for any new sites to come to anything near the global players in size, diversity and efficiency in every area. And what is to say that eventually the larger local operators will not start creating monopolies and taking control of the supply chain themselves? Is this not happening in the case of large brick and mortar retailer chains even now?
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