Author
The author is Managing Director of Interlink; Vice President (HADSA)
Industry leaders in herbal products are putting several efforts at industry scale to convert Ayurvedic aqueous extract to a phytopharmaceutical with the help of technology-based approaches which will further generate great opportunities in this area.
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Digital transformation in the pharmaceutical industry was already there even before COVID-19, but in the pandemic time this shook the Healthcare world to its foundations.
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Phytopharmaceuticals is another huge opportunity for the pharma industry in India. To ensure viability and growth of the industry, there needs to be serious thought and incentives should be provided.
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