Author
Ankoor Dasguupta is a thought leader, marketer and executive Coach, who has worked across functions in marketing and advertising with a pedigree of 24 years and ongoing exciting journey, with a rare combination experience across the spectrum of media - print, digital, mobile, event productions & successful pilot projects. Worked across functions to spearhead P&Ls. Ankoor has regular columns for active writing on various reputed national and international portals and has close to thirty published interviews, multiple podcasts already published in national, international publications and platforms. He is on multiple national and International Advisory Boards, an extensive speaker at top Business Schools & academia. He has also done his PCC from ICF and is a certified Executive Leadership Coach. Ankoor is a Six Sigma Green Belt, POSH Certified & trained from Dale Carnegie in Mentoring to Develop Talent. Extending beyond academia; Ankoor Dasguupta has been honoured with the "CIRCLE OF EXCELLENCE 2024" award by Passion Vista with magazine Cover Story also and recognized as the "MAN OF EXCELLENCE, 2024" by the prestigious Indian Achievers' Award which is a national level award.
Managing change is rather a systematic approach for organizational or departmental transitions so as to look at the core benefit of its business and people.
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The importance of consumer touchpoints to brands is growing at a good pace and this could be due to the below forces of transformation.
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This difficult situation has brought in a different shade of perspectives in people which I observe as more cohesive and collaborative. Here are some moods observed during the past few months.
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Here are the six digital trends that are going to get only bigger
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The influencers work on engaging stories so that their followers can relate themselves to the brand and gets drawn towards it.
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In reality, it is a Japanese literary work that becomes a manual for samurai inspired by Bushido, a code of behaviour that shows “the way of the warrior.”
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Given the unprecedented nature of the pandemic and the profound changes it is causing, we believe that harnessing imagination may be just as critical and a point where I find this quote relevant - “Enthusiasm is common. Endurance is rare.” - Angela Duckworth.
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