Author
Mr. Vivek B Srivatsa is the Head of Marketing, Sales and Service Strategy at Tata Passenger Electric Mobility
“The introduction of several new products, that represent a modern, tech-savvy future, will go a long way in propelling growth. More players are opening up the EV market, and we can expect lower battery prices and a wider customer base”
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With constant change and consistently evolving times, marketing-led initiatives are now playing a more important role in brand reinvention for automotive manufacturers.
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