Author
The author is principal correspondent at BW Businessworld and Digital Market Asia. He writes on marketing & advertising.
Donald Fitzmaurice, founder and global CEO, Brandtone speaks to BW Businessworld why marketers need to look at mobile as a personalised channel for marketing
Read MoreShabir Momin, managing director and chief technology officer of Zenga Group, explains why crowd-funding is the next big thing in the startup ecosystem as well as how his creation Desired Wings
Read MoreFounder and CEO of Evolve Vapors Nitesh Rastogi exlains how vaping is a global phenomenon now and that India needs to be educated about this alternative to move towards a lung-cancer-free society
Read MoreCricHQ is a digital platform for cricket that allows the cricket community to embrace digital processes and bring them money and time savings in their core operations
Read MoreThe ad shows the Avenger man riding away from the daily grind and the experiences that would have otherwise slotted him among the ordinary.
Read MoreThe commercials are different in a way that they do not talk about the life of the consumer, but inanimate objects that might create health problems for the consumer
Read MoreThe brand claims that the campaign is the natural progression in the evolution of the brand which has always focused on the products’ delicious taste.
Read MoreMarketing and advertising: It is a specialised game and there is a lot happening; a specialist can bring in an advantage
Read MoreTata Salt has been advocating the importance of pure, iodised, and iron-rich salt in diet since its launch in 1983.
Read MoreHector Beverages’ Paper Boat’s latest TVC is a tribute to entrepreneurs who are changing India as we know it
Read More