Author
The author is principal correspondent at BW Businessworld and Digital Market Asia. He writes on marketing & advertising.
Donald Fitzmaurice, founder and global CEO, Brandtone speaks to BW Businessworld why marketers need to look at mobile as a personalised channel for marketing
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Shabir Momin, managing director and chief technology officer of Zenga Group, explains why crowd-funding is the next big thing in the startup ecosystem as well as how his creation Desired Wings
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Founder and CEO of Evolve Vapors Nitesh Rastogi exlains how vaping is a global phenomenon now and that India needs to be educated about this alternative to move towards a lung-cancer-free society
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CricHQ is a digital platform for cricket that allows the cricket community to embrace digital processes and bring them money and time savings in their core operations
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The ad shows the Avenger man riding away from the daily grind and the experiences that would have otherwise slotted him among the ordinary.
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The commercials are different in a way that they do not talk about the life of the consumer, but inanimate objects that might create health problems for the consumer
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The brand claims that the campaign is the natural progression in the evolution of the brand which has always focused on the products’ delicious taste.
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Marketing and advertising: It is a specialised game and there is a lot happening; a specialist can bring in an advantage
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Tata Salt has been advocating the importance of pure, iodised, and iron-rich salt in diet since its launch in 1983.
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Hector Beverages’ Paper Boat’s latest TVC is a tribute to entrepreneurs who are changing India as we know it
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