Author
Asheesh Sabarwal is Vice-President, Marketing and a part of the leadership team at Pearson India since July 2012. In his current capacity, Asheesh is responsible for developing & implementing Pearson India’s marketing strategy. He leads the Marketing function across Branding, Communication, Public Relations, Digital, CRM and analytics. A strong believer in the power of partnerships, he plays a critical role in establishing and strengthening marketing relationships with alliance partners.
With penetration of internet and proliferation of mediums, Indian consumers and businesses are observing an overload of media consumption options. A consumer in an average day is bombarded with a host of messages ranging across the realms of business, entertainment and general news.
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