Priyaanka Mathur

Author

The author is working in a leading media house

Latest Articles By Priyaanka Mathur

The Indian Music Industry Needs To Move Up The Global Ladder: Javed Akhtar

Economy Sep 10, 2018 3 min(s) read

Akhtar, now chairman of the Indian Performing Rights Society, talks to BW Businessworld’s Priyaankaa Mathur about the need to inculcate traditional values in children

'Challenge For Marketers Today Is To Identify The Target Customer'

More Jul 23, 2018 3 min(s) read

There has been a huge marketing shift in the Indian market post 1991, since that was time of monopoly but post that the market saw a sea change, says Kedar Apte, Head Marketing, Castrol India