Author
The author is CEO & Founder- StoreHippo.com
The availability of cheaper data connections, greater accessibility to smartphones and better connectivity have all played a key role in transforming m-commerce into the mainstream sales channel for brands. Thus, mobile commerce is no longer an option, but rather a necessity for enterprise businesses
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As the e-commerce sector soars in the country, an increasing number of businesses resort to the online medium to keep pace with the ever-evolving times. D2C, in this circumstance, has emerged as a go-to strategy for large brands that sell through retailers and wholesalers.
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E-commerce platforms that offer both go-global and hyperlocal ecommerce solutions help brands achieve internationalization along with localization.
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For any marketing approach to be beneficial it is important to build a meaningful interaction and digital medium helps a company or entrepreneur to build engagement and ensure seamless communication with the customers.
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The government of India has set an ambitious target of achieving 100 GW solar power capacity by 2022 compared to China’s 100 GW by 2020
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