Author
Ruhail Amin, Sr. Editor, BW Businessworld, is a seasoned journalist with expertise across business, technology, entertainment, and politics, he is known for his incisive analysis and in-depth reporting. His work reflects a commitment to journalistic integrity and storytelling excellence, earning him recognition as a trusted voice in the industry. His contributions span multiple platforms, consistently delivering content that informs and engages a wide audience.
Home grown Titan Company recently unveiled a new campaign titled “There’s something about it “to push its range of fine French perfumes, under the brand name Skinn. Conceptualised by Ogilvy, the television commercials — separate ads for men and women variants — focus on the (protagonist) users, instead of the product, showcasing how the perfume makes them special
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According to some reports, Facebook has appointed Sandeep Bhushan as interim MD in India. He has been part of Facebook’s core leadership team in India
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Events and entertainment industry continues to grow at a faster rate than most of the other sub-sectors of entertainment
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Star’s strategy was quite different; the bid was designed to lose individual categories, but to win the overall rights. It was going for all or nothing
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The chase for more eyeballs is driving newsrooms into a phase in which journalistic values increasingly play second fiddle to the commercial zest to be at the top of the chart
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Dr Anil Sahasrabudhe, Chairman, AICTE was speaking at the BW Higher Education Conclave in Bengaluru
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Anand Kripalu, CEO & MD, Diageo India believes that organizational transformation with evolving demands is a key factor that defines success in today's competitive environment
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With the growing startup culture, new businesses are bringing different perspective and value additions to traditional models of business
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In an exclusive interview, Vivo India chief marketing officer Vivek Zhang tells Ruhail Amin about the Chinese handset maker’s India tryst, local rivals and Vivo’s gameplan for the coming years
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Balaji was associated with HUL for over two decades. He was appointed Executive Director, Finance & IT and CFO in July 2014
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