Author
Amrita Chowdhury is co-founder and Director of Gaia, a tech firm providing AI-IOT enterprise SaaS solutions for Connected Sites and Smart Cities. She serves on the Boards of Mahindra Lifespaces, Nesco, and Simmonds Marshall, and social sector startup Drishtant. She is the author of two bestselling books of fiction and holds 7 US patents for semiconductor manufacturing. She holds an MBA from Carnegie Mellon, MS from UC Berkeley, and B.Tech. from IIT Kanpur.
The Indian market presents a similar story and extremely positive outlook – with a projected increase in the overall size of the organized FM market and within that, a projected increase in the fraction of business done by the Outsourced service providers.
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Political economy theory suggests that commercial incentives behind content creation, in this case the display of women’s innerwear in media, shape the content itself
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