Yes Bank Unveils New Logo

Yes Bank on Tuesday unveiled its refreshed brand identity, a visual transformation relevant to the changing times. In line with its refreshed identity, the bank is set to roll out an integrated campaign with the tagline – ‘Life Ko Banao Rich’ - which represents the Bank’s core focus of being a complete solution provider.

Nipun Kaushal, Chief Marketing Officer and Head CSR, YES BANK, said, “Over the last three years, Yes Bank has been through a transformational journey and has since then, progressed on several strategic objectives to position itself as a strong customer-centric franchise. As brand custodians of the Bank, it was imperative to represent the extent of our transformation in the best possible manner.

He added,  "Our campaign tagline ‘Life Ko Banao Rich’, reflects our objective to encourage customers to spend time and make memories with their loved ones, and leave their banking needs to us.”

The revitalised identity extends across all customer touchpoints, such as the Bank's headquarters, branches, products, digital platforms and communication materials. The campaign will underline the theme of ‘Life Ko Banao Rich’ and will be promoted across social and digital media, OTT networks and television.

Board Members of YES BANK present at the unveiling ceremony of the new brand identity