YASH Technologies: Employee To Customer Satisfaction

Mid-size technology services provider YASH Technologies believes customer satisfaction and a company’s profitability are directly correlated with employee satisfaction. “So, we focus our HR policies around our employees, customers and society, making them the force that drives us. The great vision of our management helps YASH push for any changes that benefit the employee or customers, thus helping us win in this dynamic world,” says Dharmendra Jain, CFO and head, HR, YASH Technologies.

YASH keeps its employees at the centre of everything it does. “The pillar of our success has always been our associates, the ones who truly drive our success at every level. Therefore we promote fun, learning and camaraderie while recognising and celebrating each other’s successes,” Jain says.

The company’s on-boarding programme, learning system, employee benefits, performance management and rewards and recognition programme keep its workforce inspired and delighted at all levels.

Jain believes this approach helps build mutual trust and fosters high levels of ownership in everybody’s work, which results in a delighted and productive workforce leading to customer delight.

YASH Technologies believes it has been able to tackle attrition well which is a critical challenge in most organisations today. “Our value-driven culture and employee-focused approach have been helpful in managing attrition by centring on the retention of our workforce. Today, more than 16 per cent of our current headcount in India has been working with us for more than five years. This is a delighting figure in the IT services business,” Jain says.

ayushman@businessworld.in