<div><em>Today, India is the second largest market for Xiaomi as confirmed by Global VP, Hugo Bara in February at Mobile World Congress 2015 in Barcelona</em><br><br><br>Xiaomi entered India just last year with the Mi 3 smartphone and while the first impression of the company was not very impressive, it managed to lure in audience over time. The most attractive point has been the pricing of their smartphones which is close to their production cost making them quite affordable than most of the smartphones in the market. The company also brought in the flash sales model which gave their smartphones a bit of an exclusivity as limited stocks were sold in these sales. This wasn’t appreciated by customers who couldn’t get their hands on the devices, but proved to be an effective marketing strategy which was followed by other smartphone makers. Today, India is the second largest market for Xiaomi as confirmed by Global VP, Hugo Bara in February at Mobile World Congress 2015 in Barcelona.</div><div> </div><div>Their Indian portfolio today comprises of a variety of products including two flagship smartphones, the Mi 3 and Mi 4; three low-end smartphones, the Redmi 1, Redmi 1S and Redmi 2; two affordable large-sized smartphones, the Redmi Note and Redmi Note 4G and a mid-ranged device, the Mi 4i. Apart from that the company also has a tablet (Mi Pad), a fitness band and a bunch of accessories like power banks, earphones, smartphone cases, etc. that go out of stock even before you hit the buy button. These products are available through online retailers including Flipkart, Snapdeal, Amazon, The Mobile Store and Airtel.</div><div> </div><div>Today marks the company’s first anniversary in India and to celebrate the Xiaomi has announced a 32GB version of the Mi 4i smartphone which was only available in a 16GB variant through the same flash sales model. The company has also launched a new Mi Store app for Android devices to sell its range of products. There are also special offers on its website, like free Mi Coupons worth Rs. 500 on the purchase of a Mi 4i (16GB), free colored phone case with the purchase of a Redmi 2 or Mi 4, and cashback offer on the 16GB variant of the Mi 4i. There are also two new headphones available for purchase, the Mi Headphone with a 50mm drivers and aluminum finish, for Rs. 5,499 and the Mi in-ear Headphones for Rs. 999.</div>
_20240605152515_original_image_42.webp)
