The rising pollution levels across the world have become a cause of concern. While it remains a potential threat to health, it has also transformed into a new sector--the clean technology.
Firms across the world are rushing to create solutions to this modern health hazard. There are established firms and start-ups which are providing cleantech solutions. The new sector now provides billions of dollars of opportunity for businesses.
One of the Indian startups, Amida Cleantech is becoming a global name in providing solutions to this problem.
Their technology is focused on larger air volume treatment, and apart from indoor air treatment, a big differentiator is that our scope applies to semi-outdoor and outdoor ambient air. Their filter-less technology is also able to treat gases with the same technology- another major differentiator. As a part of this, urban air quality/high usage public spaces is a massive target treatment space for AMIDA.
AMIDA has a significant differentiator to other technologies when it comes to applications that only allow single-cycle treatment at large volumes- TFA rooms, Public spaces with constant access to outdoor ambient air (doors opening and closing), semi-outdoor and outdoor spaces.
The application areas for Amida’s technology include infrastructure --airports, bus terminals, railway stations, parking garages, urban tunnels, public interest spaces--schools, museums, public parks; sporting venues, hospitals and real estate --hotels, malls, commercial/residential complexes, and homes.
In an interview with BW Businessworld, Siddharth Dixit, MD & CEO, Amida Cleantech, spoke about the rising importance of the cleantech sector and how his company sees a big opportunity in the domain, not just in India but globally.
Excerpts:
How important has the conversation around clean air technology become globally and where does India stand?
The conversation is a serious one globally. If I have to share statistics, about 4.2 million people across the world die annually owing to rising pollution levels. 92% of the people globally do not breathe clean air. Hence it becomes important to find a solution to this problem of solution. Add to that illness’s that lead to a reduction in work hours/days, loss of productivity.
Countries across the world are waking up to the threat of air pollution and new technology is being deployed to address the issue. India may be still in a nascent stage as far as this issue is concerned, but the awareness has definitely grown over the years.
With a million-plus deaths attributed to problems triggered by severe air quality, we should be looking at the solution in the preventive healthcare quotient, a reactive outlook has severe consequences and much higher costs to us as a country
How is the solution offered by Amida Cleantech different from other players competing in the market?
Our technology offers a plug-and-play solution for large-volume air purification which can be installed at any private facility or public urban infrastructure. Our machines are generally focused on larger air volume treatment, and apart from indoor air treatment, a big differentiator is that our scope applies to semi-outdoor and outdoor ambient air. Our filter-less technology is also able to treat gases with the same technology- another major differentiator. As a part of this, urban air quality/high usage public spaces is a massive target treatment space for us- infrastructure points, railways, metros, parking garages, bus stands/terminals, airports, hotels, schools, residential/commercial complexes, shopping arcades etc.
We have a significant differentiator to other technologies when it comes to applications that only allow single cycle treatment at large volumes- TFA rooms, Public spaces with constant access to outdoor ambient air (doors opening and closing), semi-outdoor and outdoor spaces.
It ensures drastic reduction in volume of particulate matter, Nitrogen oxide and Sulphur oxide. This is done through a single process at the lowest operating expense in a compact but functionally and aesthetically well-engineered product. The technology has the capability to tackle both outdoor and indoor air pollution.
Amida’s technology does not use filters or chemicals and does not generate any secondary pollutant emissions. Thus, the running costs are limited only to the energy bill. It outperforms on efficiency and scale any conventional filter-based or ESP system, which suffers from low capacity, high operating and energy costs, and size restrictions due to technology limitations.
How are you looking at the international markets?
Internationally our technology has been approved and validated. We have also run pilots at some marque installations like the SNCF Railway station at Avenue Foch Paris. This project was jointly developed with Air Liquide S.A, a leading French multinational. We have also run tests in museums such as Museu Nacional d'Art de Catalunya, a UNESCO heritage property and a leading example for Air quality for museums.
Amida’s home-grown air-purification solution, that took three years to develop, will witness large scale deployment at some international locations soon.
We are actively looking at growing our focus export markets, and deployments within these markets amongst our target verticals.
It must be mentioned that Amida Cleantech’s technology synchronizes nature's properties to create a unique synergy where the air becomes its own filter. It uses principles of advanced ionic science to break down the air molecules and capture/eliminate the pollutants. The airborne pollutants are transformed into coarse dust, which is then easily removed and discarded.
Finally, what is your vision for Amida Cleantech?
Our journey has just begun. We want to be amongst the top solution providers in the clean air space. The fact that Amida’s air-purification technology can compete and be deployed amongst the best shortlisted from across the world by some international agencies is very encouraging, but our journey has just begun, we have lots of room to grow still, as a lot of work still needs to go in to work on this problem that has a global impact across all sections of society.