Varadha Raju, vice president and country head, Prysm India, talks about the technology market in India. Prysm Visual Workplace is a visual collaboration cloud where teams across the globe can create, share and innovate. Raju started India operations in 2012 built the core R&D team to realise the image processing electronics for LPD technology from conceptual stage to manufacturing in India. Raju has worked in various industry verticals including enterprise applications, Cloud solutions, consumer electronics, telecom and Datacom and Process control automation.
How is Prysm positioning itself? In what ways Prysm is different from existing collaboration solutions and what value does Prysm bring to the customers?When we look at the term collaboration, it's a widely used word. If one is doing video conferencing; doing a phone call, using a chat tool, working together on a whiteboard, sharing an email or doing a audio conference, collaboration is happening. Even using a Dropbox, one drive etc is also collaboration. There are hundreds of companies out there which are doing collaboration in one way or the other. Our solution allows everybody to simultaneously add, edit, move and annotate the content without passing out controls to each other. The data gets automatically stored and one can start where he or she left off. Also, Prysm is an agnostic platform, it is compatible with all hardware systems.
How do you see the Indian market for a visual workplace solution?The next wave of growth in the enterprise collaboration and employee productivity space, will come from innovation of a different level altogether. This is where the concept of virtual workplace comes into the picture. It can help teams across the globe to create, share and save projects by combining applications, content, live sources, video and the web.
A commissioned study conducted by Forrester Consulting highlights that 83% of information workers want the right collaboration tools which can help them be productive regardless of location and time. Looking at the statistics, the global collaboration as a market is expected to double by 2020 and India will be an important part of this growth. It is not only about the content collaboration market just doubling, important point is how can we really provide the ROI from an innovation and business growth perspective to these companies. Here, we feel Prysm's visual workplace solution has a great role to play and there is a significant opportunity for us in that space.
In the last one year, what inroads have you made in the Indian market? What kind of customers do you have in India?We have seen huge success in India since we have started our operations here in 2007. We offer two range of products- one is the display solution and the other is our software suite. Our display solution, laser phosphor display (LPD) is one of the most innovative in the world and we have filed over 300 patents for the same. Since our offering is cloud based, software as a service offering, there is no need for high capex investment from day one, it is usually spread out at a period of 3 years term and so on. Besides the enterprises, the government sector in India will also hold huge potential for us - with the push towards 'Digital India'. We also see a huge scope in deployment of our virtual workplace solutions in smart cities - it can dramatically change the way cities are managed and safeguarded.
How is Prysm different from existing collaboration solutions?Prysm Visual Workplace offers a unique and innovative environment enabling its users to access all of their content and data at the same time; while many traditional systems allow you to only bring up one piece of content for review at a time, when in a group setting.
It combines live applications, content, video conferencing, live sources and the web into a touch-interactive visual workspace where teams can simultaneously create, edit, share and store content to maximize productivity, regardless of device or geographical location. Robust, yet easy to use due to its intuitive user interface, Prysm Visual Workplace makes business teams more efficient from the first meeting.
What is your road map for increased business presence in India and enhance reach and gain more customers?The IT environment in India is getting adapted quickly to ever changing technologies. In this conducive environment, the industry is witnessing productivity, new applications, use cases and it has become easy for an enterprise to start with a certain number of licenses.
