European footwear major’s Indian subsidiary Bata has announced the appointment of Sandeep Kataria as the Country Manager for the country as on August 1, 2017.
Kataria joins from his last assignment as Chief Commercial Officer at Vodafone India, and he will be based in Gurgaon.
He will be reporting into Rajeev Gopalakrishnan, who has been elevated as President of Asia South, based in Singapore, with a broader perimeter encompassing: India, Bangladesh, Sri Lanka, Indonesia, Australia and New Zealand.
This development is in line with Bata India’s growth trajectory which picked up significant momentum under Gopalakrishnan.
Rajeev Gopalakrishnan, President, Asia South, Bata said “I am confident that Sandeep will play a critical role in continuing to build Bata as a contemporary and stylish brand, keeping in mind the changing consumer trend in India and will drive the company to achieve the accelerated growth plan.”
Kataria has over 2 decades in the consumer industry, covering design and deployment of business strategy, brand management and sales & marketing leadership across the developing and developed markets.
He has held roles ranging from Regional Sales manager to Global Brand Director in Unilever and from Chief Marketing Officer to Chief Executive Officer in Yum! Brands.