The Indian Broadcasting Foundation has appointed Sudhanshu Vats, Group CEO of Viacom18, as chairman of the IBF Credit and Collections Committee and co-chairman of the joint IBF- AAAI Sub-Committee.
The IBF in association with the Advertising Agencies Association of India (AAAI) had formed a joint credit collections committee which scrutinizes, regulates and evaluates the credit worthiness of the advertisers active through AAAI member advertising agencies on IBF member channels. It plays a pivotal role in dispute resolution between channels and agencies vis-a-vis advertisers.
"I am delighted to have been entrusted with this responsibility. Strengthening our relationship with the advertisers would be our goal and I look forward to introducing newer mechanisms in line with the global standards, to normalize the revenue mechanisms for all parties," Vats said in a statement.
The outgoing chairman, I. Venkat, said: "I know Sudhanshu would bring his ethos and greater clarity in the functioning of the Committee. I am thankful to all the members for their support and their valuable contribution and also to Ashish Bhasin , the Co- Chairman of the Committee, AAAI who helped me conduct these meetings in a more organised and transparent manner".
IBF President Uday Shankar said both Vats and Venkat have been valuable colleagues on the IBF board and "both deserve admiration and appreciation for taking up the task of revamping the broadcaster's ad revenue flow."
