Ugro Capital Embraces Embedded Financing For Credit Need Of Small Merchants
Ugro Capital’s Board of Directors has approved the acquisition of ‘MyShubhLife’ (MSL), an Embedded Finance Fintech platform headquartered in Bangalore
Ugro Capital, a DataTech NBFC focused on micro, small and medium enterprises (MSME) lending Board of Directors has approved the acquisition of ‘MyShubhLife’ (MSL), an Embedded Finance Fintech platform headquartered in Bangalore, for an enterprise value of Rs 45 crore through a combination of 64:36 equity cash transaction, thereby making it a wholly owned subsidiary.
MSL is a prominent player in embedded finance solutions, specialising in offerings tailored for small shopkeepers and distributors. MSL offers products featuring daily and weekly instalment options along with an overdraft facility, MSL demonstrates significant underwriting and distribution capabilities, positioning it uniquely to deliver customised credit solutions to last-mile retailers and distributors.
The platform has already sourced over 15 million merchants through anchor partners involving consumer tech. It has already partnered with Pine Labs, Fino, Airtel Payments Bank, Mobikwik, Spice Money, and EasyPay among others for merchant financing.
