Twitter Blames Musk, Weak Ad Market For Revenue Slump
Social media digital town square platform, Twitter Incorporated, has blamed its ongoing battle with Elon Musk to close its USD 44-billion acquisition and a weakening digital advertising market for the reported fall in quarterly revenue and net loss.
The results come as Twitter has sued Musk for dropping his offer to buy the company, and is now preparing for a legal showdown in a trial set to begin in October. The deal uncertainty has worried Twitter's advertisers and caused chaos inside the company. read more
Advertising revenue rose just 2 percent to USD 1.08 billion, missing Wall Street expectations of USD 1.22 billion, according to Refinitiv IBES data.
Total second-quarter revenue, which also includes revenue from subscriptions, was USD 1.18 billion, compared with USD 1.19 billion a year earlier while analysts were expecting revenue of USD 1.32 billion.
"Twitter is now in the unenviable position of convincing advertisers that its ad business is solid regardless of how its court battle with Musk ends, and its Q2 earnings show that the platform has its work cut it out for it to do that," said Jasmine Enberg, principal analyst at research firm Insider Intelligence.
Twitter shares opened flat at USD 38.90 on Friday.
The company's stock is dependent on the potential outcomes of the trial, and its financials are not moving the needle for investors, said Dan Ives, an analyst at Wedbush Securities.
Twitter said its net loss was USD 270 million, or 35 cents per share, versus a profit of USD 65.6 million, or 8 cents per share, a year earlier.
Its adjusted 8-cent loss missed expectations for a 14-cent adjusted profit.
Monetizable daily active users, a metric closely watched by investors that measures users who see advertising on Twitter, grew 16 percent to 237.8 million, but missed analyst expectations of 238.7 million.
The San Francisco-based company said bot and spam accounts represented fewer than 5 percent of users during the quarter, a figure it has repeated since 2013.
Musk has seized on the proportion of bot and spam accounts as his reason for backing out of the deal, accusing Twitter of withholding information on the true number of such accounts on the service.
Twitter said it would not provide financial guidance, issue a shareholder letter or hold an earnings conference call, citing the "pending acquisition" by Musk.
The company's costs and expenses jumped 31 percent. Expenses related to the Musk deal totaled USD 33 million during the quarter, while severance-related costs were USD 19 million.
The social networking platform rescinded some job offers to new hires in May. Chief Executive Parag Agrawal previously told employees the company needed to cut costs. read more
Inflation pressures and fears of a recession this year have forced some advertisers to slash their marketing budgets.
On Thursday, Snapchat parent Snap Incorporated posted weak revenue growth and declined to make a forecast, citing "incredibly challenging" conditions as advertisers cut back on spending.
