Twitter has appointed American Express executive vice president Leslie Berland as new chief marketing officer as per the Chief Executive Jack Dorsey's tweet on Tuesday. Berland will be responsible for the company’s global consumer, product, and sales marketing.
“Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!,” Jack Dorsey tweeted.
Leslie Berland said: “Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we're entertained, informed and inspired. It represents everything that's relevant at each and every moment – to me, there's nothing more powerful. I'm thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter."
Berland, who had been with American Express since 2005, led a global team responsible for creating marketplace demand and driving commerce through differentiated and innovative products, marketing and customer experiences globally.
As a member of the company’s Global Management Team, Berland oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland's leadership, American Express forged relationships and created first-ever marketing and digital experiences with a robust set of partners including, but not limited to, Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google. Berland’s team recently launched Amex Express Checkout, a first-ever payment solution that redefines the online checkout process for consumers and merchant partners. The experiences and marketing her team built are rooted in strategies that drive business objectives – engaging Card Members, prospects and merchants. As a result, American Express is at the forefront of innovation in the financial services, marketing and technology industries.
