Trusted By Customers: M.R. Jyothy, MD, Jyothi Labs
Who can understand the products meant to be used mostly by women better than a woman? Meet M.R Jyothy, the managing director of the home-grown FMCG brand Jyothi Labs and the principal architect behind all product innovations at the company since 2009. Prior to being appointed MD in 2000, Jyothi led the sales and marketing functions at the company that owns brands like Ujala Supreme, Henko, Margo, Exo, Pril and Mr. White, among others, across categories like fabric care, personal care, dish wash and home care.
Jyothy joined at family business armed with a post-graduate degree in management along with an additional diploma in family managed business administration. She also completed the owner/ president management programme from Harvard Business School.
She has been feted with several industry awards and recognition for her work. This includes the Woman Entrepreneur of the Year award by Zee Business, as well as a place in the 50 most influential women list brought out by different media outlets.
Growth amid challenges
Jyothi Labs logged sales of at Rs 2,196.49 crore in 2021-22, growing 15.1 per cent over Rs 1,909.12 crore in the year-ago period. "We have delivered steady growth in spite of a challenging macro environment. The double-digit revenue growth for the last few quarters has been sustained by our relentless focus on execution. We are winning market shares and building scale in our operations," Jyothy said.
She added, "Despite the challenges around rising cost, the year has given us several reasons to be exuberant. I am glad to report that we have crossed the Rs 2,000 crore topline milestone, closing the FY22 at Rs 2,196 crore with a strong growth of 15.1 per cent."
During the year, the company strengthened its market share and continued to grow the same backed by distribution, digital expansion and product innovation initiatives, which resulted in double-digit growth in the fourth quarter and on a 2-year CAGR basis. Due to bump in the cost of raw materials during FY22, Jyothi Labs undertook calibrated pricing actions in order to abate significant input cost inflation persisting across product categories.
During FY22, the company had a direct reach to 1 million outlets and a retail reach of 2.8 million outlets pan-India. It has six power brands, a sales force of over 2,800 and sold over 4.4 million units of products daily during FY22.
