Tata Motors launched its first product of the year, Tata Xenon Yodha, in the presence of a huge gathering of its dealers from across the country and its newly appointed brand ambassador, cine star Akshay Kumar in Mumbai. Setting new benchmarks in the pick-up segment, the new Tata Xenon Yodha is suitable for a wide range of commercial applications – a rugged, comfortable, safe and stylish work horse, characterised by everyday practicality, high levels of performance and lowest operating cost.
The vehicle is available in multiple variants – 4x2 & 4x4 and in single and double cab options. Powered by a common rail diesel engine, the Tata Xenon Yodha delivers high power and torque, for varied business requirements, for ease of day-to-day operations. According to the company, the Tata Xenon Yodha is an ideal solution for diverse commercial usage transporting agri-produce (Fruits and Vegetable), poultry, fish, milk, a cash van, a service support vehicle at construction sites. etc.
Through a recorded video message, Guenter Butschek, Chief Executive Officer & Managing Director, Tata Motors observed that after a challenging year, the Commercial Vehicle (CV) market in India is growing but volatile. Huge trucks and small CVs are not ideal for Indian roads.” “Market is shifting to pick-ups now-a-days,” he added citing the reason behind the introduction of Tata Xenon Yodha range.
Said Ravi Pisharody, Executive Director – Commercial Vehicles, Tata Motors, “With the introduction of the new Tata Xenon Yodha, we have a new range of smart pick-ups, which offers customers a winning combination of high profitability and lowest cost of ownership. Besides bolstering our presence in the growing pick-up space, the new Xenon Yodha will also enable us to partner existing mini-truck customers, aspiring the next phase of growth, to upgrade to a reliable stylish pick-up – particularly in the post GST regime and on the back of improved road infrastructure, which will see the hub and spoke model of distribution, become more and more prominent.”
One of the key highlights of the new Xenon Yodha include high gradability enabling the vehicle to negotiate any terrains in loaded conditions, supported by bigger 16 inch tyre. The durable body is supported by 4 mm chassis frame, with reinforcements and a strong rear axle with unitized double bearing. The additional strong suspension – 5-leaves at the front and 9-leaves at rear, ensures better safety in loaded conditions and at high speeds.
BW Reporters
The author is associate editor at BW Businessworld
