Tata Bluescope Steel Launches Project Vistaar At UPGIS

Tata BlueScope Steel, a joint venture between Tata and Bluescope, announced the launch of a unique initiative - ‘Project Vistaar’ at the UP Investor Summit 2023 in Lucknow. With this, the company has expanded its footprints in the state and added to its investment in UP. 

Anoop Kumar Trivedi, Managing Director Tata BlueScope Steel said, “Uttar Pradesh is an important market and an ideal investment ground for businesses. With government focus on infra and industrial projects, this state would soon be one of the key drivers of India’s economy and growth in coming years. UP claims to be one of India’s biggest domestic markets. And Tata BlueScope Steel would partner in the state’s progress through its sustainable and technologically advanced colour coated steel solutions.” 

Tata BlueScope Steel’s existing dealer network boasts of over 6000 touch points pan India offering roof and wall cladding solutions under brand ‘DURASHINE®’. In Uttar Pradesh, Tata BlueScope plans to set up 1000 additional outlets supplementing the existing ones. Project Vistaar offers any aspirant an opportunity to partner with a trusted business house like the Tatas. 

According to information the benefits of this expansion are a reduced dependency on Tier 1 cities, optimising overall costs, access to quality goods and services from reliable sources, 

more opportunities for smaller businesses, allied services, and employment opportunities. 

Talking about UPGIS, Trivedi said that Tata Bluescope finds immense opportunity in terms of investment in the state and the UPGIS has been a wonderful bridge between the government and the investors. 

Tarannum Manjul

BW Reporters Indian Journalist with over two decades of experience in TV and print, writing on politics, governance, lifestyle and more