Tanya Dubash: Brand Innovator
The 123-year-old Godrej group, which was not always so brand-driven, long had the reputation of a traditional brand. Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group is responsible for reinventing the brand into progressive and innovative.
She looked after the company’s rebranding exercise back in 2008, called Godrej Masterbrand Strategy.
The eldest daughter of the Chairman of the Godrej Group Adi Godrej, Dubash has often in public stressed the importance of being relevant and understanding the needs of customers.
Recently, on this year’s International Women’s Day, brands across the Godrej Group gather to celebrate womanhood and their contributions. Dubash, who started with the company as a brand manager in 1993, shared that the company is committed in empowering women employees to transform their social disadvantages into opportunities and allowing them to make their own choices in their professions.
Furthermore, Dubash served as a member on the board of the Bharatiya Mahila Bank between November 2013 and May 2015. Among various positions she also holds the Chairperson of Godrej Nature’s Basket, a gourmet food retailing chain.
Among her major contributions is the head of the Strategic Marketing Group that guides the Godrej Masterbrand and portfolio strategy, and she chairs the Marketing Council comprising of Group Marketing Heads.
Besides, she is a member of the CII Council and is instrumental in driving the outreach programme India@75 – an initiative that brings all stakeholders: industry, government, institutions, community groups and individuals into a common vision of how India should be in its 75th year of independence. Alongside, Dubash is a director on the boards of several Godrej Group Companies including Godrej Industries, Godrej Consumer Products and Godrej Agrovet.
An alumnus of Harvard Business School, she was recognised by the World Economic Forum as a Young Global Leader in 2007.
Dubash, who started with as a brand manager in 1993, shared that Godrej is committed in empowering women employees to transform their social disadvantages into opportunities and allowing them to make their own choices in their professions
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