<p>Facebook has launched new tools to give video publishers more control over their Pages and allow additinal customisation on how their videos are organised and shared.<br><br>A new video library has also been introduced with improved video upload tools. This feature will help Page owners organise and update their videos. The company said in an official blog, “The enhanced video upload flow gives Page owners customised distribution options for videos on Facebook, while the new video library is a simple, centralised place to manage videos.”<br><br>The new video upload tools’ features include secret videos and the ability to prohibit embeds on third-party websites.<br>‘Secret’ videos enable Page owners to upload videos that are accessible only via a direct URL, but which are not searchable for people on Facebook, the blog explains. This feature is useful for publishers who want to host videos on Facebook, embed them on third-party sites or share them with anyone who has the URL, without posting them anywhere else on Facebook.<br><br>Page owners can now restrict the audience of a video by age and gender (in addition to location and language, which are already available); set an expiration date for a video and retain its insights, even after the video has been removed; publish video directly without distributing to News Feed or Timeline; and allow or prohibit video embeds on third-party sites.<br> </p><table align="right" border="1" cellpadding="3" cellspacing="3" style="width: 300px;"><tbody><tr><td><img alt="" src="http://bw-image.s3.amazonaws.com/Virtual-reality-mdm.jpg" style="width: 300px; height: 312px;"></td></tr><tr><td><strong><em>Illustration by Champak Bhattacharjee</em></strong></td></tr></tbody></table><p>These new features will be available globally over the coming weeks.<br> <br><span style="color:#b22222;"><strong>BRAND BUZZ</strong></span><br><strong>Safety Drive</strong><br>In yet another attempt to help users on its site who are confronted with abuse, Twitter has launched a dedicated Safety Centre.“The Safety Centre is a resource for anyone to learn about online safety, on Twitter and beyond. This resource is a result of our work with online safety experts who continuously help us to promote good digital citizenship,” the company said in an official blog post.<br>Twitter seeks to create a safe digital environment for teens, parents and educators in the digital ecosystem.<br><br><span style="color:#daa520;"><strong>DIG THE DATA</strong></span><br><strong>Where The Action Is</strong><br>According to data compiled by marketing company Business2community, Twitter is the place to engage with companies. While just 20 of the Fortune 500 companies actually engage with their customers on Facebook, 83 per cent have a presence on Twitter — as do 76 per cent of the NASDAQ 100, 100 per cent of Dow Jones companies, and 92 per cent of the S&P 500.<br><br><strong>Catch Them Old</strong><br>People between the age of 55 and 64 are more than twice as likely to engage with a brand’s content than those as old as 28 or younger, according to social media marketing website Social Media Today.<br><br><strong>LEADER</strong><br><strong><span style="color:#daa520;">Kiran Mazumdar Shaw</span></strong><br><strong><span style="color:#daa520;">@kiranshaw </span></strong><br><strong><span style="color:#0099ff;">Chairman & Managing Director (CMD), Biocon</span></strong><br>“Air India is such big national shame — never on time, stinky toilets, unclean cabin and so different to their advertisement. Needs privatisation.”<br><br><span style="color:#daa520;"><strong>Anand Mahindra<br>@anandmahindra</strong></span><br><span style="color:#0099ff;"><strong>CMD, Mahindra Group</strong></span><br>“A lesson we’ve learned: When you’re global, it’s not about Out-sourcing; it’s about Right-sourcing.”<br><br>(This story was published in BW | Businessworld Issue Dated 24-08-2015)</p>
