Switzerland Tourism announced their 2017 summer campaign ‘InLoveWithSwitzerland’ with Brand ambassador and heartthrob of millions of Indians – Ranveer Singh. The campaign will be an India specific advertising campaign for the upcoming summer season. Known for its snowy summits, mighty mountains, dark gorges, deep-green forests, picturesque lakes, rushing waterfalls, mystical moors – Switzerland is a paradise for nature-lovers. The ‘InLoveWithSwitzerland’ campaign highlights the best experiences that one can have in Switzerland and captures Ranveer Singh’s love and admiration for the country, which he now calls his second home. The campaign has been developed and conceptualized by Switzerland Tourism and produced and directed by Navzar Eranee of Walkabout Films.
Switzerland is one of the world’s most loved destinations for the adventure and leisure traveller; Whether leisure or adventure whatever your dreams, Switzerland has experiences to match! The ‘InLoveWithSwitzerland’ campaign features Ranveer Singh having a blast in Switzerland as he tries an array of fun activities to get his adrenaline rush on. The 30 and 60 sec TVC takes us through Ranveer’s summer trip in Switzerland where he tries various sporty adventures like Wakeboarding on Lake Zurich, Tobogganing on Mt. Pilatus and Ski jumping at the Swiss Museum of Transport.
Talking about the campaign, the first Indian ambassador for Switzerland Tourism, Ranveer Singh said, “I love travelling and experiencing everything that a country has to offer and with Switzerland that list never ends. People know Switzerland for its beauty and serenity, but it is also wonderland for adventure enthusiasts like myself. As you can see in the TVC, my trip to Switzerland showcases a whole new side of the country; a fun and adventurous side complete with adrenaline filled activities, unique experiences and picture perfect panoramic views! I would recommend the experience to everyone and encourage everyone to add Switzerland as a must visit destination on their bucket list.”
Claudio Zemp, Director, Switzerland Tourism India, said, “Our new campaign is to show people that a holiday in Switzerland can be anything you want it to be. It does not matter which age group you belong to cause in Switzerland there is something for everyone. A holiday in Switzerland is all you need to get back to nature with their fun filled activities and impeccable views.”
Ritu Sharma, Deputy Director, Switzerland Tourism India added – “Switzerland is a complete package for friends, families, honeymooners, or even solo tripping. With this campaign and with Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland.”
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Vaishali Dar is a Senior Associate Editor with BW Businessworld and Editorial Head with BW Disrupt. She writes on corporates, start-ups, hospitality and travel
