Sustainability And Fashion Equally Important: Pernia Qureshi, Saritoria

A recent report by the Business of Fashion revealed that the second-hand designer industry is worth 130 billion worldwide. 

“We at Saritoria are trying to make fashion more democratic by making it available to people who may not be able to afford the prices of the first-hand designer. I want these beautifully designed pieces to have a longer shelf life,” said Pernia Qureshi, Creative Director, Saritoria. 

It is important to bring back fashion trends so that nothing goes to waste and the pieces of fashion can be passed on to generations. To keep fashion in a circular economy people should start to sell their clothing in the market and earn money from it. Wardrobes can also earn money for people. This business model is sustainable in nature and it also encourages people to be entrepreneurs from home. 

Qureshi added, “The fashion industry has some drawbacks, one among those is that it is the second most polluting industry in the world. It’s not only just about fashion because sustainability is equally important. 35 per cent of microplastic in the ocean is from the fashion industry. 85 per cent of clothes made end up in landfills or are brunt.” 

To decrease these numbers it is necessary for everyone to reuse their clothes as much as they can. 

Today, a number of fabrics are used by designers to make clothes and polyester is a kind of cloth that can cause damage to the environment. It is important to recycle because all kinds of fashion or styles come back in trend sooner or later.