Strategies In The Grocery War: Navigating Fresh Approach
The way that people shop has changed significantly over time. The transition to online platforms has revolutionised the conventional retail experience – replacing physical store visits with digital product exploration, counter payments, and receipt of goods. A recent pan-India study by LocalCircles in January 2023 reveals that 67 per cent of online grocery shoppers prioritise quality and value when making purchases.
Amazon Fresh, for instance, is dedicated to delivering exceptional value, an unparalleled product assortment, and superior quality items, all while ensuring convenient delivery slots for customers. Srikant Sree Ram, the Director of Amazon Fresh, emphasised their commitment to understanding customer preferences and addressing their needs, even amidst the rise of quick commerce trends.
Delivering within a few minutes should not be a feature of all ecommerce platforms. However, most of the platforms offer a simplified shopping experience with easy return policies. Equipped with an app-in-app for Amazon Fresh and convenient features like personalized widgets, a "buy again" option, highlighting new products, and reminders, these platforms ensure that frequently purchased items are not overlooked during checkout.
"Customers love easy selection and navigation. Our launch of multiple thematic stores and events, such as the mango fiesta, summer essentials store, snack & stream store, Rakshabandhan store, Onam store, millet store, etc., offers them the best value across our entire selection and high-quality groceries," added Sree Ram.
The online grocery retail market is witnessing a rapid growth rate in the Indian metropolitans and other emerging smart cities. While semi-urban areas and emerging cities are expected to drive the next wave of value growth owing to the rapid rate of urbanisation, rural demand is likely to continue to drive volume growth.
Throughout the year, during our various consumer events, such as Prime Day and Great Freedom Festival, Amazon saw grocery as one of the most shopped categories, and during Diwali (Great Indian Festival'22) our orders grew by almost 30 per cent and expecting growth this in the coming festive season as well.
This shift from physical store visits to digital exploration, transactions, and doorstep deliveries has brought about significant changes. A recent study by LocalCircles in January 2023 unveiled that 67 percent of online grocery shoppers now prioritize quality and value when making purchases.
The Director of Amazon Fresh, highlights, "Customers love easy selection and navigation, and our launch of multiple thematic stores and events. offers them the best value across our entire selection, and high-quality groceries.
