Steady And Sustainable Growth
2022 has been touted as a challenging year for startups. What problems you and your company faced, and how did you come out of them?
We have been profitable since day one and have enough cash flow to run further. The unfortunate event we cannot control is the market slowdown and the negative sentiment due to the slowdown. The best way for us to work is to focus on managing our deliverables and offering customer-centric brands.
What are your goals for 2023? Will some of the growth drivers kick in again or will it continue to be a cautious year as well?
Yes, I am certainly optimistic that 2023 will bring a ray of hope and growth trajectory to many industries, especially in the F&B space. Even though we would continue to be cautious, we shall also be aggressive in grabbing opportunities as and when they come by.
What’s your company’s vision regarding the revenue targets?
The year 2022 has given us more than we had expected. Our revenue grew 40-fold, and this has been an outstanding achievement in itself. But simultaneously, scaling business operations to meet these numbers has been challenging. We are glad that 2022 turned out to be a game changer for us.
What are some of your plans for 2023 and the areas of interest/ investment in the year ahead?
Next year we will look at investing heavily in production capacity, increasing our product portfolio, and providing more excitement to our customers. We shall also focus on developing leadership teams that will work on the growth path of our brand Skippi Icepops.
What strategies did you apply in 2022, during the external challenges where we saw big companies doing large-scale firing?
We have always focused on being profitable from the beginning; this core value allowed us to maintain our team without mass layoffs. We concentrate on building our distribution network across India to ensure steady and sustainable growth. The market, unfortunately, has immense pressure resulting in layoffs, but we have been pretty well balanced and focused on our journey ever since inception
