<div><em>Shah Rukh Khan has been associated with Tag Heuer for over 12 years, writes <strong>Haider Ali Khan</strong></em><br><br>Tag Heuer and its India’s brand ambassador Shah Rukh Khan came together to launch their new campaign ‘Don’t crack under pressure’ at the famous Mehboob studios in Mumbai on Monday (29 June).</div><div> </div><div>Speaking at the event Shah Rukh Khan said, “It has been great to be associated with Tag Heuer for above 12 years. It is like being part of my family now. I liked their new concept of don’t crack under pressure because there are very few people who had succeeded in changing their times.”</div><div> </div><div>Amit Chaloo, general manager at Tag Heuer thanked King Khan for his long association with the brand and said, “There is no better belief than Shah Rukh Khan who simplifies the mind of the audiences and sets examples for others.”</div>
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