<div>BW Businessworld on Wednesday (1 July) unveiled its marquee property, BW Businessworld Marketing Whitebook 2015-16, presented by ABP Live, in association with Nielsen, and powered by ZEEL. This year the edition has taken an in-depth view into the growing significance, and the changing definition, of the ‘Connected Consumers’ in India, and how it will impact businesses.</div><div> </div><div>Themed ‘#iammarketer: Connected Consumers’, the book highlights key trends, supported by insights, in the top 10 sectors that include Auto, Ecommerce, Finance, Healthcare, Information Technology, Infrastructure, Media & Entertainment, Retail & Shopper, Telecom and Travel. It also takes a look at some of the focus areas for businesses such as the changing digital landscape and the approach towards the likes of sustainability. </div><div> </div><div>The 11th edition commemorates the 35th year of Businessworld, a leading business magazine that has continually contributed to the way business journalism is presented in India, is an essential read for business leaders across domains and companies.</div><div> </div><div>Mr Nitish Kapoor, Regional Director, Reckitt Benckiser South Asia unveiled the book alongside Mr Annurag Barta, Chairman and Editor-in-Chief, Businessworld; Mr Piyush Mathur, President, Nielsen India Region; Mr Kamal Bali, Managing Director Volvo India and Mr Rajesh Sud, Managing Director & CEO, Max Life Insurance.</div><div> </div><div>Commenting on the launch, Mr Batra said, “The marketing community is very central to the causes of corporate India, the political machinery, our government and other businesses. The role of chief marketing officer, brand managers, and the other image architects of the company in the way a company communicates must become an important point in the CEO’s agenda. The BW Businessworld Marketing Whitebook epitomises winning marketing strategies for an industry in transition. The theme this year acknowledges the rapid growth of digital in India, and the initiatives that the Prime Minister is taking to further this cause.”</div><div> </div><div>“In a hyper connected world and with technology building with full force, marketeers need to visualise consumers watching content and buying products in the same medium at the same time...simply put consumers will buy as they watch and will lead to integration of digital advertising world with the world of e-tailing,” remarked Mr Mathur.</div><div> </div><div>Leading business minds from Corporate India, the marketing and advertising industry, attended the book launch and deliberated on issues such as preparing for a new consumer world, the changing paradigm in retail, the challenges of connecting with the different Indias and preparing for a consumer first world. The event was attended by over 500 industry professionals.</div><div> </div>
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