<div><em><strong>Vishal Krishna</strong> on how e-tailers have emerges as biggest spenders on TV, print and internet</em><br><br>You guessed it right. The e-tailers have emerged as biggest spenders on TV, print and the internet advertising. The ad-spend market in this country is worth Rs 49,000 crore according to advertising giant GroupM, of which only Rs 3,500 crore is digital spend. Of the total digital spend, 50 per cent comes from the wallets of India’s three top etailers, Amazon India, Flipkart and Snapdeal. It is also expected that the digital spend will grow by 37 per cent for these companies in 2015. The combined budget, for print and tv, for these three companies is worth more than Rs 550 crore. Combine this with their online spend and you will find that each of them spends Rs 1,000 crore per year on advertising and marketing activity. Clearly, it shows in their losses!</div><div><br><img alt="" src="http://bw-image.s3.amazonaws.com/ad-spent-lrg.jpg" style="width: 590px; height: 199px; margin: 1px;"></div>
