Specialised In B2B Marketing, Poised Media Tripled in Size & Revenue in 2 Years Post Pandemic
The meteoric ascent of Poised Media to a 50 Cr enterprise highlights its prowess in addressing critical, underexplored challenges faced by B2B enterprises in the post-pandemic era.
As a full-service digital agency with an unwavering focus on B2B marketing, Poised Media has carved a unique niche for itself, blazing a trail in the industry and tripling in size and revenue in just two years.
Amidst the rapid evolution of the advertising landscape over the past decade, B2B enterprises often found themselves sidelined, unable to fully capitalize on digital media's transformative potential. Recognizing this void, Poised Media embarked on a journey in 2016 to sharpen its skills in serving B2B businesses with highly technical and diverse business models. Fast forward to today, Poised has honed its innovative practices and proprietary methodologies, successfully catering to over 200+ B2B companies and establishing itself as a market leader.
The B2B marketing landscape has been undergoing a profound transformation in recent years, driven by the increasing adoption of digital technologies and the growing recognition of the value of a strong digital presence. In fact, the global B2B e-commerce market is projected to reach a staggering USD 20.9 trillion by 2027, growing at a compound annual growth rate (CAGR) of 17.5% from 2020 to 2027, according to a report by Grand View Research. As more and more brands seek to harness the power of digital marketing to engage with their target audiences, the B2B marketing space has expanded exponentially.
This growth has been fuelled by the need for businesses to adapt to the rapidly changing market dynamics, consumer behaviours, and technological advancements in the post-pandemic era. The surge in demand for digital marketing solutions tailored to the unique needs of B2B enterprises has given rise to a thriving ecosystem of specialized agencies and service providers. According to a report by Business Wire, the global B2B digital marketing market is expected to grow at a CAGR of 16.4% between 2021 and 2026, driven by the relentless pursuit of brands to establish themselves as leaders in their respective industries and capitalize on the enormous potential of digital marketing to drive business growth and success.
As a result, the B2B marketing space is set to witness even greater growth in the coming years, with an increasing number of businesses allocating a larger share of their budgets to digital marketing initiatives. A survey conducted by the Content Marketing Institute found that 69% of B2B marketers plan to increase their content marketing budget in coming years, underscoring the growing emphasis on the strategic importance of content in driving brand awareness, engagement, and lead generation in the B2B marketing arena.
"Our vision has always been to master the B2B marketing space, and our unwavering commitment to understanding our clients' complex business models has been the cornerstone of our success," says Jay Thadeshwar, CEO of Poised Media.
“Our approach to B2B marketing is deeply rooted in data-driven insights and the latest technological advancements, allowing us to create highly targeted and effective campaigns that resonate with our clients' specific audiences. By leveraging cutting-edge marketing automation tools and advanced analytics, we can optimize our clients' marketing strategies in real-time, ensuring maximum ROI and continuous improvement.”, adds Jay.
The company's impressive client roster includes market leaders, listed companies, and Fortune 500 enterprises spanning traditional and new-age industries, such as chemicals, clinical research, specialty research, industrial engineering, AR/VR, automation, artificial intelligence, drones, and robotics.
From its humble beginnings as a one-man operation, Poised Media has grown into a powerhouse with a talented team of 85 employees, generating a staggering 50 Cr in revenue. The company's ability to rapidly adapt and comprehend intricate business models has been instrumental in its success, setting it apart from other digital agencies focusing primarily on B2C marketing.
Jay further elaborates, "Our strength lies in our versatility. Our experience with diverse industries has enabled us to develop a comprehensive understanding of the challenges and opportunities each sector presents, allowing us to craft customized digital marketing strategies that cater to our clients' unique needs."
Poised Media's success can be attributed not only to its extensive array of B2B marketing expertise but also to its comprehensive service portfolio, which includes thought leadership, B2B content creation, social selling, tech-driven account-based marketing, marketing automation, and corporate communication. By offering these services, Poised Media empowers its clients to build a solid brand presence and claim thought leadership with cutting-edge, best-in-class content services.
"Our holistic approach to B2B marketing enables us to provide end-to-end solutions that help our clients build and maintain a strong brand presence, while simultaneously generating solid sales pipelines through social selling and account-based marketing. Also, our expertise in thought leadership and content creation is driven by a deep understanding of industry trends and a commitment to delivering high-quality, engaging content that positions our clients as authorities in their respective fields." says the CEO of Poised Media.
Indeed, Poised Media's ability to provide tailored digital marketing solutions is evidenced by the company's long-standing client relationships, some of which have endured for over six years.
Poised Media's specialization in B2B marketing, as opposed to the predominantly B2C-focused approach of most digital agencies, has enabled the company to offer a more concentrated and specialized service to its clients. This competitive edge has not gone unnoticed, as Poised Media has emerged victorious in pitch competitions against top global and Indian firms, further solidifying its reputation in the B2B marketing sphere.
As the world becomes increasingly digital, Poised Media is well-positioned to maintain its trajectory of success in the B2B marketing sector. Through its unparalleled understanding of complex business models, rich and varied B2B marketing experience, comprehensive service portfolio, and unwavering commitment to delivering customized digital marketing solutions, Poised Media stands as a beacon of innovation and excellence in the industry.
